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Email Marketing

Email is not dead. It is still increasingly important to execute efficient email marketing campaigns. Check out these email marketing tips and best practices.

The 7 Emails That Comprise Your First Lead Nurture Campaign

You went out and bought that shiny new marketing tool — marketing automation technology — drawn in by the promise…

Connor Brooke
April 30, 2015
Email Marketing

Email 101: Growing An Email List Organically

Growing a contact list from scratch can be a pretty a daunting task. It can feel like you’re constantly testing…

Connor Brooke
April 30, 2015
Email Marketing

Bad Email Marketing Relationships – Doomed From The Start

We all know that the money is in your list and I would openly encourage any marketer to aggressively grow…

Jay Leonard
April 29, 2015
Email Marketing

The 4 Emails Retailers Should Send for Mother’s Day

This year, Mother’s Day is May 10 and if you don’t already have a plan in place to reach out…

Connor Brooke
April 28, 2015
Email Marketing

How to Create a Sustainable and Engaging Email Newsletter

Email seems to get a bad rap. Countless new communications apps pridefully boast of themselves as being “email killers,” people…

Connor Brooke
April 28, 2015
Email Marketing

Email 101: What Is an SMTP Relay and Why Do We Use It?

SMTP. It stands for Simple Mail Transfer Protocol. But to many of us it’s far from simple, it’s another vaguely…

Jay Leonard
April 26, 2015
Email Marketing

What Does Your Email Writing Style Say About You? [New Data]

Every day, people make quick judgments. In a study from Princeton, participants formed opinions in just 100 milliseconds after seeing…

James Spillane
April 20, 2015
Email Marketing

Understanding Preheaders And Their Importance In Your Marketing Emails

First Things First – What Are Preheaders? A preheader is the short text snippet or summary text that directly follows…

Connor Brooke
April 20, 2015
Email Marketing

7 Examples Of Emails That Are Doing Nothing To Encourage A Click-Through

I have a confession to make, I’m terrible at opening emails. But worse, even if I do open an email,…

Jay Leonard
April 20, 2015
Email Marketing

Get Better Results: Grow Clients’ Email Lists the Right Way

No one wants to receive unsolicited email messages when checking their inbox. However, businesses often forget this and want to…

Alan Draper
April 20, 2015
Email Marketing

Why Responsive Design Doesn’t Mean What Email Marketers Think It Means

It’s 2015 and the word “responsive” can still strike fear in any marketer’s heart. Creating effective mobile marketing campaigns is…

Jay Leonard
April 19, 2015
Email Marketing

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