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Email Marketing

Email is not dead. It is still increasingly important to execute efficient email marketing campaigns. Check out these email marketing tips and best practices.

Design Differences When Sending B2B and B2C Emails

Some businesses only market to one type of customer – either B2B or B2C – but some have the difficult…

Jay Leonard
April 19, 2015
Email Marketing

“I Am Groot.” What’s Your Email Marketing Really Saying?

“I am Groot.” Those are the only three words Groot says through most of the Marvel Guardians of the Galaxy…

Connor Brooke
April 19, 2015
Email Marketing

5 Steps to Grow an Email Audience that Looks Forward to Hearing from You

When The Local Good first got started with email marketing, they were in a position a lot of businesses and…

James Spillane
April 15, 2015
Email Marketing

4 Lessons Game of Thrones Can Teach You About Email Marketing

Many Game of Thrones fans are still reeling from the season premiere. The much-anticipated fifth season of the hit HBO…

Connor Brooke
April 13, 2015
Email Marketing

What Every Business Owner Should Know About Email Marketing

Email marketing has long occupied a strange place in the content marketing landscape. It is perpetually underrated, perhaps because it’s…

Alan Draper
April 10, 2015
Email Marketing

The Dirty Dozen Things You’re Doing Wrong With Your Email Marketing And How To Fix It Pronto

At VerticalResponse, our customers often ask what they can do to make their email marketing more effective. To help, we…

James Spillane
April 10, 2015
Email Marketing

Innovating Email Marketing

Aren’t emails interesting? Sometimes when I check my inbox in the morning to find 374 unread emails I think to…

Alan Draper
April 9, 2015
Email Marketing

Email Marketers: How to Increase Email Open Rates

When I left school to find a job in the real world, I really had no idea that online marketing,…

Connor Brooke
April 9, 2015
Email Marketing

RapidFire: Business Email Etiquette – What You Don’t Know

Something’s been on my mind lately…it’s business email etiquette. Now, there are quite a few resources on email etiquette, and…

Jay Leonard
April 8, 2015
Email Marketing

5 Simple Strategies To Improve Your Email Open Rates

Email marketing works because it allows you to reach customers (and potential customers) in the place they go everyday —…

Alan Draper
April 8, 2015
Email Marketing

Email Marketing 101: Email Design

At the core of enhancing deliverability and targeting behavior is the framework of your email marketing program. Whether you’re just…

Alan Draper
April 7, 2015
Email Marketing

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