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Email Marketing

Email is not dead. It is still increasingly important to execute efficient email marketing campaigns. Check out these email marketing tips and best practices.

6 Ways to Segment Your Email List to Improve Your Success

When you create emails, do you send them out to everyone on your list? If so, you’re suffering from “bulk…

Alan Draper
July 7, 2015
Email Marketing

Can Resending an Email Improve Your Open Rates?

You work hard on your emails. You put in the time to share something you think your audience will enjoy,…

Alan Draper
June 30, 2015
Email Marketing

You Know You Are An Email Marketer When…

I have been in email marketing for 8 years and I realized two things during that time. One – my…

Jay Leonard
June 21, 2015
Email Marketing

Behavioral Segmentation Saved Email Marketing

Behavioral segmentation is a marketing tactic where consumers are divided into separate groups and delivered unique content based on the…

Connor Brooke
June 19, 2015
Email Marketing

What’s The Ideal Email Marketing Frequency For Our Company?

Email marketing is a delicate balance: You want to keep in touch with customers and prospects and stay top of…

Connor Brooke
June 18, 2015
Email Marketing

Why Email Marketing Beats Social Media in Lead Generation, And What You Can Do About It

Social media has many legitimate marketing uses. When used right, social lets you build a genuine relationship with your customers.…

Jay Leonard
June 14, 2015
Email Marketing

Email Has Moved On From Shrek’s Onion Metaphor

“Ogres are like onions…we both have layers”, says Shrek in Dreamwork’s hit 3D-animation Shrek. The famous green protagonist uses this…

Alan Draper
June 13, 2015
Email Marketing

Does Oversharing Apply To Email?

Some might say we live in a world of oversharing. You can find just about anything on your social feed,…

Alan Draper
June 10, 2015
Email Marketing

How to Create the Perfect Email Marketing Template

Whoever said email campaigns are on their way out was sadly mistaken. The truth of the matter is you still…

Jay Leonard
June 6, 2015
Email Marketing

How to Design Emails for Small Screens and Short Attention Spans

How do you check your email? If you’re like most people, it’s often on a much smaller screen than the…

Alan Draper
May 31, 2015
Email Marketing

15 Hygiene Tips To Keep Your Email List Clean As A Whistle

A healthy email list is vital to any business. Thanks to bounces, unsubscribes and address changes, you can lose upwards of…

Jay Leonard
May 30, 2015
Email Marketing

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