You work hard on your emails. You put in the time to share something you think your audience will enjoy,…
Email Marketing
Email is not dead. It is still increasingly important to execute efficient email marketing campaigns. Check out these email marketing tips and best practices.
I have been in email marketing for 8 years and I realized two things during that time. One – my…
Behavioral segmentation is a marketing tactic where consumers are divided into separate groups and delivered unique content based on the…
Email marketing is a delicate balance: You want to keep in touch with customers and prospects and stay top of…
Social media has many legitimate marketing uses. When used right, social lets you build a genuine relationship with your customers.…
“Ogres are like onions…we both have layers”, says Shrek in Dreamwork’s hit 3D-animation Shrek. The famous green protagonist uses this…
Some might say we live in a world of oversharing. You can find just about anything on your social feed,…
Whoever said email campaigns are on their way out was sadly mistaken. The truth of the matter is you still…
How do you check your email? If you’re like most people, it’s often on a much smaller screen than the…
A healthy email list is vital to any business. Thanks to bounces, unsubscribes and address changes, you can lose upwards of…