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Customer Experience

In order to gain and retain customers today you need to focus on creating engaging experiences. Check out these customer experience tips and best practices.

How to Focus on Customer Centricity in 2019 (On-Demand Webinar)

  Marketers at this time of year deal with a tough challenge – figuring out how to budget for customer…

Connor Brooke
October 4, 2018
Customer Experience

How to Use Technology to Improve the Agent Experience

Customer care is an integral part of any successful business. After all, potential or loyal customers will often engage with…

James Spillane
October 3, 2018
Customer Experience

The Hierarchy of B2B Customer Experience Needs

In 1943, the psychiatrist Abraham Maslow introduced a theory of human motivation which proposed that people are motivated to satisfy…

Jay Leonard
September 26, 2018
Customer Experience

4 Types of Customer Segmentation All Marketers Should Know

Did you know that 65% to 75% of new products fail or miss their revenue targets? Why do you think…

Jay Leonard
September 22, 2018
Customer Experience

Reduce Customer Effort, Increase Loyalty: A Recipe for Growth

Customers churn for a lot of different reasons. In today’s world of subscription-based business models and limited trial periods, many…

Alan Draper
September 21, 2018
Customer Experience

From Funnel to Flywheel: Turning Customers into Promoters

What’s the most important element in the modern marketing arena? While past responses may have ranged from quality content to…

Jay Leonard
September 17, 2018
Customer Experience

Why Are Customers So Rude, Stupid, Entitled? (Or Important!)

Key Takeaways Embrace Empathy: Recognizing and responding to the emotional state of customers is crucial for positive interactions. Recognize Diversity:…

Connor Brooke
September 14, 2018
Customer Experience

Customer Success Personas and How to Leverage Them

At Amity, we define persona as a description of a type of customer, including associated job titles, work responsibilities, current…

Jay Leonard
August 31, 2018
Customer Experience

Customer Onboarding: How You Can Set Your Clients Up for Success

While most companies put extensive effort into obtaining new customers, it’s just as important to put that same high-level effort…

James Spillane
August 27, 2018
Customer Experience

Making the Move from Reactive to Proactive Customer Support

Proactive support is anticipating and fulfilling your customer's needs before they even have to ask. It would be like going…

Jay Leonard
August 23, 2018
Customer Experience

The 6 Stages in the Evolution of AI and Customer Experience

Customers want your business to use Artificial Intelligence (AI) to improve their experience and make their life easier - even…

Jay Leonard
August 21, 2018
Customer Experience

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