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Customer Experience

In order to gain and retain customers today you need to focus on creating engaging experiences. Check out these customer experience tips and best practices.

The Total Customer Experience: How Oracle Builds their Business Around the Customer

Oracle stands as a great example of a company that builds their business around the customer. In my new book…

Jay Leonard
June 16, 2013
Customer Experience

Direct Contact With Customers—Direct Marketing Contact Database

Direct marketing will no longer have this hasty approach when it comes to reaching out to every potential customer. There…

Jay Leonard
June 14, 2013
Customer Experience

Do You Know What Your Buyers Value When Making A Purchase Decision?

The importance of knowing what buyers value is unmistakable. Yet, trying to understand what they are can be fuzzy. Buyers…

Jay Leonard
June 12, 2013
Customer Experience

Expanding Your Reach: How Do You Attract New Customers to Your Coffee Shop Beyond the People That…

Expanding your Reach How can you draw in new customers to your coffee shop beyond those who pass by or…

James Spillane
June 11, 2013
Customer Experience

The Role of Social Media with Customer Service

With the onset of new media, rarely do customers pick up the phone and call customer support, especially when there…

Connor Brooke
June 10, 2013
Customer Experience

Government Customer Service Success Hinges on “No Wrong Door” Approach

Since the 16th century, the government has struggled with a poor service reputation often captured by the term “red tape.”…

Connor Brooke
June 5, 2013
Customer Experience

Six Sigma: 8 Types of ‘Waste’ in Customer Service

Many of you are probably familiar with Six Sigma as a method to continuously improve quality or efficiency. The Six…

Connor Brooke
June 5, 2013
Customer Experience

Understanding the Psychology of Queuing [Infographic]

For most people, waiting in line feels like a waste of precious time. And the annoyance and boredom that can…

James Spillane
June 5, 2013
Customer Experience

The Responsibility of Customer Retention: Whose Job is it Anyway?

Here’s a cool article I came across by Dave Brock titled “Customer Retention, Whose job is it anyway“. Does your…

Jay Leonard
June 4, 2013
Customer Experience

Traditional Marketing Is Dead…Long Live the Customer

Lessons from Wells Fargo, Disney, Five Guys, and Zappos. Tell and sell traditional marketing is dead. The doctor pronounced it…

James Spillane
June 4, 2013
Customer Experience

6 Characteristics of Great Customer Service

In order to be successful at any endeavor, one has to identify the essentials required to accomplish that feat. It’s…

Connor Brooke
June 4, 2013
Customer Experience

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