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Branding

Whether it is your company’s brand or your personal brand, it requires constant management to grow its value. Check out these branding tips and best practices.

5 Strategies For Increasing the Visibility of Your Brand 

How can you increase your brand’s visibility? This post explains. Whether you’re a small start-up with high hopes and strategies…

Alan Draper
December 29, 2017
Branding

How to Create a Brand Identity That Will Get You Funding for Your Startup

You have the right message, a fantastic product, and charismatic presenting skills, but you’re still not getting funded. Wondering what’s…

Connor Brooke
December 8, 2017
Branding

Rebranding After an Acquisition

So, you’ve survived the grueling M&A process, and you can officially call yourself “owner” of the company you’ve been coveting…

Alan Draper
December 4, 2017
Branding

Rebranding Strategy: How 3 Big Tech Companies Dramatically Changed Their Identity

In 2016, Process Street went from using a basic Bootstrap theme to a custom-branded website, complete with a logo change…

Jay Leonard
November 30, 2017
Branding

5 Steps to a Strong Personal Brand on Social Media

Social media is everywhere and having yourself on it can be great; however, your professionalism doesn't stop at your professional…

Connor Brooke
November 27, 2017
Branding

Secrets to Creating a Visual Brand Identity That Sets You Apart

8 Key Areas You Want to Keep Your Visual Brand Consistent Have you ever wondered what your social media followers…

James Spillane
November 15, 2017
Branding

Women – Why Your Professional Brand Matters

When this post was originally shared in 2015, it sparked a lot of great thoughts and conversation. This topic deserves…

Jay Leonard
November 14, 2017
Branding

Factoring Your (Or Your Brand’s) Social Currency

Social currency is a new term but not a new concept. Look at your actual and potential opportunities or assets…

Jay Leonard
November 8, 2017
Branding

7 Crucial Elements to Building an Effective Personal Brand

How to Gain More Income, Influence and Impact Through Building a Personal Brand It used to be that if you…

James Spillane
November 6, 2017
Branding

Revisiting The Brand Called You

Tom Peters famously wrote about "the brand called you" back in 1997 before everyone had the Internet in their pocket…

Alan Draper
October 20, 2017
Branding

What Is Branding? How Is It Related To Marketing?

Dear Reader, What is branding, anyway? It is regularly tossed around by both amateurs and veterans in the marketing and…

Jay Leonard
October 20, 2017
Branding

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