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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

4 Key Principles of Negotiation in Sales

Negotiation in Sales is About Perspective Negotiating in sales is one of the most fundamental aspects of selling. Every sales…

Jay Leonard
August 29, 2018
Business Articles

Websites – Make Them Mobile First

With so many updates to website algorithms happening every day, how do you know who to turn to for a…

Jay Leonard
August 29, 2018
Business Articles

Key Factors to a Successful Order Fulfillment Process

If you want your e-commerce business to be highly successful, it is no secret that getting your products to the…

Jay Leonard
August 29, 2018
Business Articles

4 Steps to Change the Game on Sales-Qualified Lead Performance

Sales-Qualified Leads. In the B2B sales funnel, they’re the key that unlocks the door to a sale. They’re the leads…

Jay Leonard
August 28, 2018
Business Articles

What is Demand Generation Marketing and How Can Interactive Content Support It?

When your non-marketing friends are asked to describe what they think of when they hear marketing, most of them will…

Jay Leonard
August 28, 2018
Marketing

Writing a Press Release? 8 Awesome Tools That Will Help

Writing a press release isn't rocket science -- but when you don't do it on a regular basis, it can…

Jay Leonard
August 27, 2018
Business Articles

The 5 Most Successful Employee Engagement Strategies

Organizations with highly-engaged employees routinely outperform those with greater numbers of disengaged employees. They not only post higher earnings, but…

Jay Leonard
August 27, 2018
Business Articles

In Complex B2B Sales, Stakeholders Have More Than One Dimension

In complex B2B sales, there’s a common recognition that multiple stakeholders are almost always involved in the decision-making process. Research…

Jay Leonard
August 27, 2018
B2B Marketing

4 Reasons Complete Invoices are Important

There are lots of responsibilities that come along with running a business. One of those is sending invoices to customers…

Jay Leonard
August 27, 2018
Finance

Warning: Are You About to Hire a “Reluctant Employee”? (Part 1)

When it comes to agency hiring, one of the biggest risks is hiring someone who can do the job, but…

Jay Leonard
August 25, 2018
Business Articles

How to Find Potential Channel Sales Partners

In part one of this topic, we talked about what makes a good channel sales partner. In that article, we…

Jay Leonard
August 24, 2018
Business Articles

A Complete Guide to Standardizing Your Agency Processes

Standardizing your agency's processes can make you more productive and remove inefficiencies. This guide will show you how you can…

Jay Leonard
August 24, 2018
Business Articles

7 Creative Ways to Tell Your Brand Story at Every Turn

Your brand story isn’t relegated to a single billboard, banner ad, or sales brochure. There are a million ways to…

Jay Leonard
August 24, 2018
Marketing

Want to Succeed in a Negotiation? You Need to Rethink the Word No

If there’s one thing that’s true in your life, where you are now is not a result of hearing the…

Jay Leonard
August 24, 2018
Books

Making the Move from Reactive to Proactive Customer Support

Proactive support is anticipating and fulfilling your customer's needs before they even have to ask. It would be like going…

Jay Leonard
August 23, 2018
Customer Experience

The Awesome Reference List for Choosing Your Content Partners for Marketing Efforts

To succeed as a content marketer today, you have to create fresh content on a regular basis. Marketing media such…

Jay Leonard
August 22, 2018
Content Marketing

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