Conspicuous consumption is a term that rings familiar with any economist, but two such experts, who happen to be the…
Marketing
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Latest Articles By Jay Leonard
Value (through the customer’s eyes) = f (Outcome, Experience) Another way of saying the same thing is to say that…
Jay Leonard
September 8, 2011
Marketing
Chuck Norris’s toughness is so legendary, there are hundreds of Chuck Norris jokes on the internet about his strength and…
Jay Leonard
August 31, 2011
Marketing
I didn’t realize it until this week, but there still seems to be some confusion about Social CRM in certain…
Jay Leonard
August 31, 2011
Marketing
You may have seen a few days ago that there was a debate in the media about whether or not…
Jay Leonard
August 25, 2011
Leadership
I’m a water rat. I love going to the beach. Even with all the chatter about the threat of sharks…
Jay Leonard
August 23, 2011
Leadership
How long can you tread water? Would sixty months be unreasonable? Marketers, get yourselves in shape for the long haul.…
Jay Leonard
August 19, 2011
Marketing
HP Pavilion dm1z 11.6" Netbook w/ AMD E-350 Dual Core (1.6GHz) Pros: Battery life, price, keyboard, performance for cost Cons:…
Jay Leonard
August 17, 2011
Business Articles
The NFL’s preseason began on Thursday, which means we’re only a few weeks away from football season. And in my…
Jay Leonard
August 16, 2011
Branding
While 2011 may technically be known as the Year of the Rabbit (at least according to the Chinese Zodiac), the…
Jay Leonard
August 15, 2011
Marketing
Most organizations maintain an opt-in email list of customers, prospects, members, or donors and use the lists as a way…
Jay Leonard
August 14, 2011
Marketing
LinkedIn floats, Twitter goes after another round of funding, Facebook hits 750 million users, Google+ hits 25 million users in…
Jay Leonard
August 4, 2011
Business Articles
I’ve always been a huge fan of roller coasters. Ever since I was a small child, I have loved the…
Jay Leonard
August 1, 2011
Branding
Just over two months ago Google announced their Google +1 Button, and yesterday they expanded on the offering by releasing…
Jay Leonard
August 1, 2011
Business Articles
In a recent article titled “The people formerly known as the audience”, The Economist looked at how social media technologies…
Jay Leonard
July 21, 2011
Business Articles
Say you're a consumer... Oh wait... you are. So how do you make your purchases? Chances are, you use catalogues,…
Jay Leonard
July 20, 2011
Online Marketing