Last September, MarketingProfs and Junta42 teamed up to produce a report on the state of content marketing. Their research concluded…
Content Marketing
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Latest Articles By Jay Leonard
It takes more than a snarky attitude and knowledge of hashtags to be successful in social media. Being likable, retweetable,…
Jay Leonard
July 5, 2011
Business Articles
Want to buy Facebook fans? Why not buy some Twitter followers to boot? There are companies that you can actually…
Jay Leonard
June 29, 2011
Business Articles
NOTE: This article is a follow up to an article I posted in May titled Government To Help Parents Parent…
Jay Leonard
June 29, 2011
Business Articles
You’ve heard the words… Tweet Chats, #TweetChats, Hashtags, or even hashbrowns as one of my clients first called them. You see…
Jay Leonard
June 27, 2011
Business Articles
And a question arises: What does Obama mean by “evolving” views on gay marriage? Is the president afraid of God…
Jay Leonard
June 27, 2011
Business Articles
QR Codes have been around for quite some time. But nothing as awesome as the ConnectMe QR Code. This barcode…
Jay Leonard
June 24, 2011
Online Marketing
“The heart of a champion has to do with the depth of our Commitment.” Bill Russell The championship crown, winning…
Jay Leonard
June 24, 2011
Business Articles
Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors…
Jay Leonard
June 22, 2011
Business Articles
Businesses big and small expend huge resources (proportionally) to build a brand they’re proud of and can live up to.…
Jay Leonard
June 15, 2011
Branding
The “ROI of social media” (or lack thereof) is a hot, and still hotly contested, topic. I summarized…
Jay Leonard
June 3, 2011
Business Articles
Are you having trouble promoting a product or cause without being overly in-your-face to followers? Sure, you might be passionate…
Jay Leonard
June 2, 2011
Business Articles
We are in the midst of a communication revolution similar to the one following Gutenberg’s invention in the middle of…
Jay Leonard
May 27, 2011
Business Articles
One of the easiest yet most often overlooked marketing tactics is the call to action. I recently gave you ideas…
Jay Leonard
May 24, 2011
Content Marketing
When money’s tight, people look at their budget and separate things into two columns: must-have and might-have. And lately, branded…
Jay Leonard
May 17, 2011
Branding
Recently, I encountered some unexpected issues in my business. I try hard to prepare for different situations, but…
Jay Leonard
May 16, 2011
Leadership