Jay Leonard

Nickelodeon is honoring pro-social teens with the help of a few celebs (during the third annual Teen Nick HALO [Helping…

Graphs are great, aren’t they? As any school kid will tell you, ‘they are one of the best means to…

No, I’m not talking about going native, I’m talking using tribal marketing; creating collaborations that benefit individual members more than…

Analysts love metrics. Specifically, metrics that can be easily selected, tracked and added, which when aggregated provide the raw data…

The whole Netflix issue clearly shows what can go wrong when a company fails to communicate with its customers. The…

As a general rule you probably shouldn’t be playing video games at the office. However, back in the day Microsoft…

Brands are on a Transformational Journey The future. Coming soon! Imagine for a moment that brands are on a magical…

Foursquare announced Tuesday that this location-based service hit a billion check-ins, which is a pretty big milestone for a fairly…

Tips for how your agency or firm should do outreach the right way Unlike a few years ago, nowadays everyone…

One of the great things about my particular community, I’ve discovered, is that people aren’t afraid to ask me questions.…

Feeling overwhelmed by the many metrics in your AdWords account? While information is helpful, too much can be confusing. It's…

In the coming weeks, I will detail more than 30 key reasons why private online communities fail and how companies…

Study Reveals Marketers Still Not Practicing True Integration Despite what came out of the State of Marketing Report from the…

There is a rule that has floated around in the social media world for quite some time called the Rule…

Why do you lose customers? The #1 reason that customers leave you is because they think that you don’t care…