Jay Leonard

When you have spent hours planning a direct mail campaign, it’s disappointing to think that any of your pieces might…

Storytelling, storytelling, and more storytelling. Seems like every marketing book, blog (including mine if you’ve been reading this week’s posts)…

As of these days, when people needed something, everything goes online - be it in shopping, banking, entertainment, social networking…

Search Engine Optimization (SEO) has truly come to the fore in recent years with several companies realizing the importance of…

A king is the ruler of his people. But most importantly, aside from being an authoritative figure, a king must…

Today’s companies are known to have an insatiable appetite for getting more clients. The first step to generating more sales…

Today I am giving you my daily blogging routine cheat sheet. It can probably tell you a story about how…

In the Hansel and Gretel story, Hansel takes a slice of bread and leaves a trail of bread crumbs for…

We don’t believe that anyone will argue against, or should argue against, the idea that the Internet will continue to…

To some of us, Google+ still seems like the social media underdog, but the fact is it’s ever on the…

As a growing business adaptation is keen. It’s always important to keep a continuous progress. Being in a management position…

You may have already heard of Valeria Lukyanova, the living Barbie doll. If you haven't, then the short version goes…

Our smartphones have brought the power of the Internet to our fingertips, and TV knows that we're engaging with content…

Plain speed is a critical factor in customer service delivery. But why is it that responsiveness is so often at…

According to recent reports by Forbes.com, 90 percent of ad agencies and marketers believe that display ads are a great…