Jay Leonard

We’ve said it before: B2B buyer behavior is changing and it’s high time that B2B suppliers follow suit. In this…

Earlier this week I presented a webinar, “Digital Experience Trends for 2013”. I have a hard time separating the concepts…

A well-developed mobile marketing strategy has the power to entice consumers, supplement the in-store experience and engage return customers, increasing…

A few weeks ago, we wrote about the fifth annual New York Television Festival Digital Day, which brought together some…

To lend perspective on your social media marketing efforts, it helps to understand the size and growth rates of the…

With Thanksgiving now over, we are fully into the holiday season. This is the time of year when you catch…

What is List.ly? List.ly is a list building website that allows you to build and curate shareable lists. These are…

One of the most important forms of Internet marketing available to businesses today happens to be one of the most…

Authority versus Power Do you know the difference between these two terms? And I don’t mean just the dictionary difference,…

I will keep sharing materials from my online course on Udemy.com called The Marketing Plan Seminar, allowing my followers to…

In recent days, the topic of Big Data has taken leaps and bounds on the web, media, academia, and in…

I've blogged about trust several times in the past. In those posts, I attributed things like integrity, consistency, honesty, and…

As children we dream. We produce elaborate narratives that are rich in a multitude of colors and brought to life…

One of the first concerns when embarking on a social media marketing campaign is finding the time to do it…

The Internet has completely changed the way that we live. Millions of people go online each and everyday just to…