Following on from my last article about the importance of preparing for a social media crisis, it’s time to cover…
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Latest Articles By Jay Leonard
It had to happen eventually. I had to look at some kind of “player type” theory. Many people have one,…
Jay Leonard
February 3, 2013
Business Articles
There are two ways of losing money on Google: 1) Not Ranking. 2) Ranking. 1. How to Lose Money By…
Jay Leonard
February 2, 2013
Online Marketing
A few years ago, Cisco’s VP of Marketing and Emerging Technologies, David Hesh, forecasted that by 2013, 90 percent of…
Jay Leonard
February 1, 2013
Online Marketing
While migrating to the cloud is ultimately intended to reduce costs and make it easier to run your business, not…
Jay Leonard
February 1, 2013
Business Articles
Online banking has had a tremendous effect on banks because people can now complete financial transactions by visiting secure websites…
Jay Leonard
January 31, 2013
Finance
Internal telephone networks, switches, wires, and other equipment used to make up a significant part of the enterprise infrastructure. The…
Jay Leonard
January 31, 2013
Business Articles
This is the first part of a two-part review of the academic paper ‘Seeding Strategies for Viral Marketing: An Empirical…
Jay Leonard
January 31, 2013
Online Marketing
As part of the Community Manager Appreciation Day celebration, Social Fresh released its annual Community Manager Report, an infographic and…
Jay Leonard
January 31, 2013
Business Articles
Marketing budgets are often one of the first budgets cut, time and time again, yet marketers continue to claim companies…
Jay Leonard
January 31, 2013
Marketing
Conducting a market research is one of the best ways in determining what people need, want or consider and how…
Jay Leonard
January 30, 2013
Marketing
To get your customers talking about you, you have to give them something to talk about, right? (Anyone else suddenly…
Jay Leonard
January 30, 2013
Customer Experience
The hotel and bed and breakfast industry has long been one of tradition. Marketing was done with brochures before radio…
Jay Leonard
January 30, 2013
Business Articles
It’s inevitable. If you’re like most goal-seeking humans (actually, humans are unique goal seeking, it’s how our brains are wired,…
Jay Leonard
January 30, 2013
Business Articles
We're a call tracking company. And one of the first questions people ask us is this: where should I put…
Jay Leonard
January 29, 2013
Marketing