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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

Facebook Promoted Posts – What’s the Deal?

We were on Facebook the other day and noticed some posts in our News Feed that weren’t from one of…

Jay Leonard
February 6, 2013
Business Articles

Simplifying Reporting with Google Analytics: Goals & Dashboards

I spend the first week of every month submerged in cesspool of data. Riding the slippery slope between insight and…

Jay Leonard
February 6, 2013
Business Intelligence

House of Cards: Dealing with Big Data

With Netflix’s newest foray into original drama, House of Cards, being hailed as the first victory of “Big Data” programming,…

Jay Leonard
February 6, 2013
Big Data

Breaking Down Company Silos With Internal Social Media Tools

In a recent project with a large Energy company, I was working with the senior management and staff to help…

Jay Leonard
February 6, 2013
Business Articles

Pixar’s 22 Rules of Storytelling

Former Pixar Story Artist, Emma Coats tweeted 21 story basics in 140 characters or less way back that Pixar uses…

Jay Leonard
February 5, 2013
Content Marketing

Discovering the Peak Seasons in B2B Marketing

Our 2012 Marketers Benchmark Report was created for B2B marketers like you. We gathered data by looking at over 62…

Jay Leonard
February 5, 2013
Infographics

7 Essential Trust Signals for Your Ecommerce Site

Trust signals are cues derived from the website which could encourage or discourage people from making transactions with the company.…

Jay Leonard
February 5, 2013
Online Marketing

Hype & High Expectations For Cloud Computing, Part 2

Cloud computing is a much hyped but often misunderstood technology that is gaining traction in different industries around the world.…

Jay Leonard
February 5, 2013
Business Articles

3 Ways To Engage More Customers Through YouTube

YouTube is clearly the most popular video social media platform today. The site reports that more than 800 million unique…

Jay Leonard
February 4, 2013
Business Articles

Best Facebook Apps for Your Business

It’s clear that Facebook has become an essential part of every organization’s marketing plan. However, many businesses are missing out…

Jay Leonard
February 4, 2013
Business Articles

Relationships vs. Billable Hours

I come from an agency background. I spent more than 15 years work at various agencies from small shops to…

Jay Leonard
February 4, 2013
Business Articles

Some Useful Tips on How to Ace a Stress Interview

When applying for a position at some company, one is typically given a job interview, which often takes the special…

Jay Leonard
February 4, 2013
Business Articles

Revamped LinkedIn App Inbuilt For BlackBerry 10 Devices

Last week saw the reincarnation of Blackberry. The mobile handset not only announced launch of its two new models BlackBerry…

Jay Leonard
February 4, 2013
LinkedIn

How Oreo Won the Advertising Super Bowl With a Single Tweet

Even before a power outage halted Super Bowl XLVII, it’s likely that many CMOs were pacing nervously as a seemingly…

Jay Leonard
February 4, 2013
Business Articles

Quick and Effective SEO Tips

When you're attempting to build up the ranking and popularity of your website, it's all about the search engine optimization…

Jay Leonard
February 3, 2013
Business Articles

Mobile Advertising – the Future of Online Marketing?

As time progresses, an increasing number of people are purchasing Apple iPhones, Android phones, Blackberries, Samsung Galaxies, and similar devices,…

Jay Leonard
February 3, 2013
Online Marketing

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