Jay Leonard

Having a solid social media plan in place around your marketing events is essential to boosting engagement and overall awareness.…

Where postcards used to be the most affordable way to connect with potential customers, marketers now have a range of…

While the primary reason for making the office an eco-friendly space is to be more responsible environmentally, a side benefit…

Whether you are looking to brush up on your skills or pass that CCDA certification exam on your first try,…

Recently, I came across this piece – Don’t Let Strategy Become Planning - from Roger Martin. I recommend reading it.…

Put A Halt To Facebook Game-Happy Inviting Friends We all have “one of those friends” that just can’t stop sending…

I received a call the other day from a hotel sales manager who was seeking my advice because he was…

Since the release of my book ‘The Conversation Manager’ (2010), I’ve collaborated with several companies to motivate and guide them…

With much of today’s marketing and advertising focused on personalization, it's no surprise that Google Analytics improved its interface to…

Price volatility is a natural part of investing in common stocks. When emotions take over, price swings can become more…

One question always come up when creating new B2B marketing content: should we focus on what the product does, or…

Selling to business to business (b2b) companies requires a distinct type of telemarketing. To differentiate your telemarketing from other telesales efforts…

Lead Generation activity dominates as one of the most important objectives for today’s marketing professionals. Whether you are using a…

The thought of writing an electronic book otherwise known as an eBook that centers on the healthcare community may seem…

Google has had a mixed history with social media. Orkut, one of its early efforts to enter this space, gained…