Last week, a friend sent me a Facebook DM: “Should we still be using press releases?” Simple question, but one…
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Latest Articles By Jay Leonard
New technologies are constantly changing the way we live, work and interact. Mobile, in particular, has notably disrupted the marketing…
Buick’s identity in the GM fold places this brand squarely between Chevrolet and Cadillac. It shares this position with GMC,…
Even if you collect customer feedback, it won’t have much value if your survey analysis falls short. From not preparing…
Is your SaaS startup looking to drive more traffic to its website? Establish itself as a thought leader in the…
Chatbots are everywhere. These “conversational agents” can help us book a flight, order a pizza, check our bank account balance,…
Not all of the business partnerships on "The Profit" have a happy ending. In season 5, Marcus Lemonis attempted to…
When PLM meets machine learning, Best-in-Class organizations “swipe right” to convert potential to productivity, resulting in better user experiences and…
IDC predicts that our global datasphere – the digital data we create, capture, replicate and consume – will grow from…
I recently made a trip to Home Depot to buy a replacement light bulb for my bedside lamp. On any…
Here the $64,000 question for business owners: what's the best way to boost sales and increase profitability? And here's the…
Whether you’re building a brand from scratch or embarking on a major rebrand, remember that your visual identity is not…
A reliable website hosting provider for WordPress is only the beginning of building your personal brand online. It's crucial to…
Once you defined your sales and marketing goals, you can tailor your referral program to get you the results you…
User data has been a really hot topic across many industries, especially digital. Transparency is spreading over the advertising word…
Go-Globe has released interesting news about YouTube advertising. The numbers are incredible and every marketers should seriously begin to look…