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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

6 Big Mobile Marketing Trends CMOs Must Watch in 2019

New technologies are constantly changing the way we live, work and interact. Mobile, in particular, has notably disrupted the marketing…

Jay Leonard
March 20, 2019
Marketing

Is the Press Release Still Relevant in 2019?

Last week, a friend sent me a Facebook DM: “Should we still be using press releases?” Simple question, but one…

Jay Leonard
March 19, 2019
Business Articles

Performance Sportback: Buick Regal GS

Buick’s identity in the GM fold places this brand squarely between Chevrolet and Cadillac. It shares this position with GMC,…

Jay Leonard
March 19, 2019
Automotive

Improving Survey Analysis: 3 Steps to Get More from Customer Feedback

Even if you collect customer feedback, it won’t have much value if your survey analysis falls short. From not preparing…

Jay Leonard
March 19, 2019
Customer Experience

How to Create a Blogging Strategy for a SaaS Startup

Is your SaaS startup looking to drive more traffic to its website? Establish itself as a thought leader in the…

Jay Leonard
March 18, 2019
Business Articles

Chatbots Are Failing Consumers. Here’s How They Can Do Better.

Chatbots are everywhere. These “conversational agents” can help us book a flight, order a pizza, check our bank account balance,…

Jay Leonard
March 18, 2019
Customer Experience

The Profit: Marcus Lemonis Helps to Establish New Cell Accessory Startup, Everkin

Not all of the business partnerships on "The Profit" have a happy ending. In season 5, Marcus Lemonis attempted to…

Jay Leonard
March 16, 2019
Entertainment

When PLM Met Machine Learning: The Beginning of a Great Relationship

When PLM meets machine learning, Best-in-Class organizations “swipe right” to convert potential to productivity, resulting in better user experiences and…

Jay Leonard
March 15, 2019
Business Innovation

19 Data and Analytics Predictions Through 2025

IDC predicts that our global datasphere – the digital data we create, capture, replicate and consume – will grow from…

Jay Leonard
March 15, 2019
Big Data

The Most Obvious Marketing Mistake – Selling on Features

I recently made a trip to Home Depot to buy a replacement light bulb for my bedside lamp. On any…

Jay Leonard
March 15, 2019
Consumer Marketing

4 Reasons CRM and Automated Marketing Are a Killer Combo for Your Business

Here the $64,000 question for business owners: what's the best way to boost sales and increase profitability? And here's the…

Jay Leonard
March 14, 2019
Business Articles

7 Simple Questions to Find Your Brand Voice

Whether you’re building a brand from scratch or embarking on a major rebrand, remember that your visual identity is not…

Jay Leonard
March 14, 2019
Branding

Not All Website Hosting Companies are Created Equal: Choosing The Right One

A reliable website hosting provider for WordPress is only the beginning of building your personal brand online. It's crucial to…

Jay Leonard
March 14, 2019
Business Articles

Referral Tracking – How To Set Up And Track Your Referrals With Template

Once you defined your sales and marketing goals, you can tailor your referral program to get you the results you…

Jay Leonard
March 14, 2019
Business Articles

Why User Data is the Next Big Deal in Digital?

User data has been a really hot topic across many industries, especially digital. Transparency is spreading over the advertising word…

Jay Leonard
March 13, 2019
Business Articles

Is YouTube the Future of Video Advertising? [Infographic]

Go-Globe has released interesting news about YouTube advertising. The numbers are incredible and every marketers should seriously begin to look…

Jay Leonard
March 13, 2019
Infographics

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