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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

3 Ways to Complement Your Supply Chain Lean Initiatives

Many supply chain practitioners are lean experts and fans of The Goal by Eliyahu M. Goldratt. Lean practices require examination…

Jay Leonard
April 4, 2013
Business Articles

4 of the Cleverest Marketing Ploys in the Liquor Industry

Spirits have a way of attracting attention with their bold appearances and unique uses. High-end liquors frequently come with eye-catching…

Jay Leonard
April 3, 2013
Marketing

How Analytics Can Add Personality to the Customer Experience

New technologies have dramatically shifted the consumer landscape and now businesses have access to more information about their customers than…

Jay Leonard
April 3, 2013
Customer Experience

Big Hand for a Pioneering Brand: BrewDog Beers

I spend a lot of my time discussing what is NOT social commerce. Using a reviews plug-in for your online…

Jay Leonard
April 3, 2013
Branding

How To Get More YouTube Views

Here are three quick & essential tips for getting more views and engagement on YouTube. Tip 1: Optimize your Title…

Jay Leonard
April 2, 2013
Business Articles

Going Beyond Cost – Benefit Analysis

A critical element of any high impact sales process is “creating business justified solutions.” I’d venture a guess that fewer…

Jay Leonard
April 2, 2013
Business Articles

What Makes a True Social Business Strategist?

Last month, my South African colleague David Graham asked me for typical skills and traits to describe a true social…

Jay Leonard
April 2, 2013
Business Articles

6 Apps To Get You Blogging On The Go

Image by IvanWalsh.com Blogging is a lucrative pastime for many, and these days it’s essential that bloggers keep their fingers…

Jay Leonard
April 2, 2013
Business Articles

Why Cloud Services Are Good for Your Business

What is a cloud service? Cloud service is a manner of using the internet to save, manage and process data.…

Jay Leonard
April 1, 2013
Cloud Computing

Advice on Taking Advice from Others

Are you trying to improve your life but don’t know the right way to take advice from others? How much…

Jay Leonard
April 1, 2013
Business Articles

The Ingredients To Tasty SEO [Infographic]

No one is truly sure what’s in the secret sauce that makes burgers taste so good; just like no one’s…

Jay Leonard
April 1, 2013
Infographics

The Importance of Staying Organized

Organization is the key to life. Do you agree or disagree with me on this one? Please let me know…

Jay Leonard
April 1, 2013
Business Articles

The Benefits of Social Media for Higher Education

“We don’t need a social media marketing strategy, we need a brand strategy of which social media is an integral…

Jay Leonard
April 1, 2013
Business Articles

How to Generate Targeted, Industry-Specific Leads on LinkedIn

According to HubSpot, 61% of B2B companies have gotten leads through LinkedIn. Brands can use LinkedIn to source and connect…

Jay Leonard
March 29, 2013
LinkedIn

CRM Must Be Mobile

More and more professionals are taking their work outside of the office and into the field. In a world where…

Jay Leonard
March 29, 2013
Business Articles

Coping With Rising Amazon Seller Fees

Final value seller fees represent a significant cost of sale for online marketplace retailers, many of who operate on wafer…

Jay Leonard
March 29, 2013
Online Marketing

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