Jay Leonard

Ever since the social media tsunami hit the corporate boardroom in 2008, B2B social media discussions have been usually met…

Marketers often turn to social media to help boost traffic to their websites, and as a result, sales. But while…

If we're going to analyze the future profitability of our marketing efforts, let's do it like any business would—by building…

You’ve probably been to a conference or meeting and overheard a colleague discussing the importance of Twitter for their medical…

As with any campaign that your company that your company undertakes, your appointment setting campaigns need to have clear, SMART…

I recently came across this comic strip that I think effectively sums up one of the primary problems for SEOs…

Core exercises should be an essential part of any workout routine. If you are neglecting the core muscles (abs, obliques,…

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and…

Our minds are very powerful, but simple at the same time. Or, perhaps, they are too powerful for their own…

The marketing organization of the future will be very different from the current structure and culture. The classic model, in…

In an effort to build brand loyalty and drive traffic into a local franchisee’s IHOP during slow days of the…

In the industry, we talk a lot about how to create the best environment for teleprospecting teams, from a day…

Launched in October 2010, Instagram became an immediate success story.  Instagram users were able to quickly and easily turn a…

Have you ever watched a telenovela? I have. While flipping through the billion or so channels provided by modern cable…

I don’t know if you have noticed, but I guess everyone is starting to wear red jeans. Maybe it’s because…