Jay Leonard

Restaurants that use SMS marketing is becoming more and more common every day. Owners who "get it" understand that with…

We cannot always control our thoughts, but we can control our words, and repetition impresses the subconscious, and we are…

I hope you had a chance to review my colleague Caitlin’s post on how to use social media effectively, and…

  It’s impossible to drive a car for a while and ignore its perks, the kind of things that make…

Oracle stands as a great example of a company that builds their business around the customer. In my new book…

While most business owners have embraced social media and mobile tools, 34 percent have avoided it altogether, according to an…

This simple infographic illustrates how we think about growing your business online presence. What are the things to pay attention…

When most people think of Pinterest, they think social media marketing, not content marketing. But the truth is Pinterest can…

Everything is going social! Social engagement has become the pinnacle of online marketing. You have heard it all! But, are…

Do you know what one of the most underutilized resources is that already exists in your company? If you’re following…

I wanted to share some insights from a recent interview I did for Speaker magazine about how to develop effective…

If one of your digital marketing tactics is email marketing then you understand that the most important aspect is actually…

Direct marketing will no longer have this hasty approach when it comes to reaching out to every potential customer. There…

The process of conducting primary market research and collecting market research data and information can be broken down into two…

Two posts caught my eye recently as they both referred to the importance of multi-channel communications. If you are looking for…