Jay Leonard

Risk managers look very closely at their enterprise’s operations and try to account for all the sources of uncertainty that…

Email mining is an application that is a logical extension of the increased emphasis on the archiving and searching of…

Tectonic shifts in marketing continue to occur as more companies embrace inbound. A recent example is the rebranding of SEOmoz…

It's been a very popular theme for science fiction movies and television shows for decades: characters who survive the loss…

Overtime can be a necessary expense in many companies. When no alternative is available, using an employee that requires to…

Taylor Chapman, a 27-year-old marketer from Ft. Lauderdale, FL, learned a crucial lesson about social media and personal branding. What…

Despite the devastation caused by Superstorm Sandy and other recent natural disasters, small businesses aren’t getting the message. A new…

Although SMS marketing is still in its infancy, it has become a standard tool in many businesses owners' marketing arsenal.…

The importance of knowing what buyers value is unmistakable. Yet, trying to understand what they are can be fuzzy. Buyers…

I have to admit that I was excited to see a new movie featuring Vince Vaughn and Owen Wilson –…

In light of my experience and the continuing scandals – NSA/Prism and Lloyds PPI complaint handling – I have been…

Buying leads (if you are a plumbing, HVAC, pest, or remodeling contractor) can be a good choice or a disaster.…

How important is LinkedIn and are people actually using their accounts? This infographic answers those and many other questions. It's…

So you’ve embraced the boundless power of content marketing. You’ve built a blog from the ground up and invested a…

There are cat people, and there are dog people. But when you think about your leadership style, are you more…