Jay Leonard

1. Narrow Your Niche Market The first step is to focus on a specific niche market. The reality is that…

You may not have heard of Helen Lansdowne Resor, but the worlds of both big and small business copywriting certainly…

When it comes to your email newsletter, deciding what and how much to write is one of the biggest email…

Some guy in a suit is yawning, another guy in the back is asleep, a woman in the front is…

It is a truth universally acknowledged that a marketer in possession of a good fortune must be in want of…

Black Hat search engine optimization is definitely appealing to try. The methods are straightforward and can achieve high rankings in…

When it comes to online business, gamification has been key for many. Many people associate the word "gamification" as manipulation…

In a large company, employees have specific roles: accountant, marketing manager, IT support specialist, and so forth. In a corporation,…

“Success is neither magical nor mysterious. Success is the natural consequence of consistently applying basic fundamentals.” – Jim Rohn (“rags…

[Editor's note: Today we have a video post, in the spirit of Whiteboard Friday. Check out the short video or,…

Does the way you use social media depend on your gender? Women and Men use social media differently. There are…

LinkedIn is labeled as a social networking site, but it is far more than just a social platform. If you…

Let me ask you a simple question: when was the last time you took a vacation? That's what I figured.…

There are many web hosting options available, so when users choose a type of host, it's important to understand all…

"Have it your way," has been Burger King's motto on-and-off for the past three decades. No matter what you think…