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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

What Role Can Online Customer Service (Webcare) Play in the Self-Service Economy?

In the last few months, I carried out a global study with SSI (fieldwork & research) and No Problem! (translations).…

Jay Leonard
July 1, 2013
Customer Experience

6 Awesome Image Ideas to Capture Your Fans’ Attention in Social Media!

There’s a ton of content on the web nowadays and getting your content noticed can be difficult at times.  One…

Jay Leonard
July 1, 2013
Business Articles

5 Golden Rules to Keep Children Safe on Social Media [Infographic]

I’m sure I don’t have to tell everyone that yesterday was Social Media Day, an idea started by those lovely…

Jay Leonard
July 1, 2013
Infographics

Six Ideas for Improving Customer Interaction

Positive interaction with customers offers businesses valuable connections with buyers, business partners and contacts. Improving these connections requires putting special…

Jay Leonard
June 30, 2013
Customer Experience

Market Research: The Backbone Of Your Strategic Marketing Plan

The success of your strategic marketing plan is as good as the information that it is based on. Conducting research…

Jay Leonard
June 30, 2013
Marketing

Replytocom Links Causing Errors on WordPress Websites

Replytocom links, those links people click to reply to previous comments on your website, can cause a major headache when…

Jay Leonard
June 30, 2013
Business Articles

How to Build Brand Reputation & Consumer Trust — And Then Track it

Forbes' 2013 report of the world’s most reputable companies was published in April and unlike previous years, did not cause…

Jay Leonard
June 30, 2013
Branding

3 Role Players Every Small Business Should Recruit

Many small business owners aspire to a stoic self-reliance, priding themselves on being a “solo entrepreneur.” But most business owners…

Jay Leonard
June 30, 2013
Small Business

10 Questions About Your Tweet Reach And The Free Twitter Tools That Answer Them

Giving a business or social media manager a list of free Twitter tools without directions is like going to The…

Jay Leonard
June 29, 2013
Business Articles

Digital Video vs. TV Ad Engagement: New Statistics

This is great news for marketers + agencies looking to leverage digital video in their online marketing campaigns. It seems…

Jay Leonard
June 29, 2013
Business Articles

Lessons on Creating Branded Content From ‘Dumb Ways to Die’

If you’ve read my earlier post about Australia’s most shared viral video, ‘Dumb Ways to Die’, you’ll know that it…

Jay Leonard
June 28, 2013
Content Marketing

The Who, What, Where, and When’s of Social Media Lead Generation

In several of my past posts, such as “What is Social Drip Marketing??” I have mentioned Social Leads. Today, I…

Jay Leonard
June 28, 2013
Business Articles

6 Lean Principles That Can Make You More Efficient

Even in the most structured organizations, many workplace processes are chaotic and disorganized. There’s incomplete or outdated documentation, duplication of…

Jay Leonard
June 28, 2013
Business Articles

Create a Startup from Scratch

Admit it: you've been thinking about starting a startup for some time, haven't you? You might have an idea or…

Jay Leonard
June 28, 2013
Business Articles

This Popular Set of Stocks Could Be Headed for a Crash

Is the housing market moving up too fast? As strange as that sounds, considering the crash in the housing market…

Jay Leonard
June 28, 2013
Finance

5 Ways To Boost Productivity Through Accountability

When you want to increase productivity in your small business, it makes sense to work on streamlining core operations, prowling…

Jay Leonard
June 28, 2013
Business Articles

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