Jay Leonard

The net was abuzz yesterday with news from Spike Lee that his new Kickstarter campaign for an as-yet-untitled independent film…

I’ve driven a motorcycle since the early 1980s and, like many, am somewhat enamoured by biker lore. So, after years…

One of the best things about being a small business owner today is the wide range of apps available that…

Big data or large sets of complex data stored across different systems, when pulled together in the right context, may…

True, a few customers may send other business your way simply because you did a good job, but that’s not…

Whether it's new or existing b2b leads, everyone expects to be sold something one way or another. The important thing…

You’ve likely heard the term “Emotional Appeal” before. Chances are that a marketing teacher, co-worker, or boss has said that…

Content marketing tactics—including blog posts, feature articles, optimized website copy, white papers, social media content, and press releases—can effectively move…

Thirty years ago, if you wanted to make a phone call you looked for a phone box. Text messaging was…

What do you get when the best and brightest minds in content marketing unite? You get best practices, winning tactics,…

I'm not here today to redefine inbound and outbound marketing. Many blog posts, conference talks and forum discussions have covered…

Every business person, no matter what kind of organization they are part of (B2C, B2B, non-profit, or solo entrepreneur), seeks…

I have always wanted to be an investigative journalist and blow a story wide open. Something on par with Watergate…

CMS stands for Content Management System and it does just that. It literally allows you to control and manage the…

I now spend more time in my email inbox than I do on the phone, on social media (yup!), or…