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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

5 Ways to Get Customer Intelligence for FREE!

Let’s face it… in today’s digital era information means profits, especially when it comes directly from customers. But why aren't…

Jay Leonard
November 19, 2013
Customer Experience

Holiday Customer Service Tips from the Movie ‘Elf’

You probably know the Christmas classic, Elf, starring Will Ferrell. It’s an uplifting tale of a human raised by elves…

Jay Leonard
November 19, 2013
Customer Experience

Defining a Localization Strategy: How Do Logos Fit Into Your Global Plans?

Your brand logos speak volumes in your home country. Proudly boasting your cool, fresh attitude, they represent everything your company…

Jay Leonard
November 19, 2013
Branding

Your LinkedIn Profile Is Incomplete: Access Denied

I cannot stress the importance of having a complete LinkedIn profile. As a social media/community manager, part of my job…

Jay Leonard
November 19, 2013
LinkedIn

10 Reasons Why GIFs Are A Gift For Brands In Social

Born in the ’80s, going through a distinctly unfashionable teenage phase around the late ’90s and now bang on trend…

Jay Leonard
November 19, 2013
Business Articles

The Truth About SNAP

In 2012, over 46 million people were living in poverty in the United States. A little over 15 percent of…

Jay Leonard
November 19, 2013
Infographics

Hummingbird Update, Google Says Goodbye to Keywords and Low Quality Content

At the beginning of October, Google introduced a new update to their algorithm. While Google updates their search algorithm on…

Jay Leonard
November 18, 2013
Business Articles

Data Security is Forgotten in the Rush for Mobility

The majority of businesses have admitted that they do not have the adequate technology in place to prevent themselves against…

Jay Leonard
November 18, 2013
Business Articles

With Banks Slow to Lend, Small Businesses Seek Alternative Funding

When it comes to securing a loan for a small business, it’s natural to think a bank is the best…

Jay Leonard
November 18, 2013
Small Business

How To Stand Out As A B2B Marketer [Infographic]

Currently, 93% of B2B marketers are using content marketing, so you likely understand that it's an important investment. However, having…

Jay Leonard
November 17, 2013
B2B Marketing

Why Project Managers Need Assessment-led Recruitment

Despite becoming increasingly popular and desirable as a career choice over the last 15-20 years, project management is yet to…

Jay Leonard
November 16, 2013
Business Articles

How Employers Use Social Media For Job Recruiting (Infographic)

As social media continues to push into the mainstream, businesses are clearly taking note. Many businesses are making an effort…

Jay Leonard
November 16, 2013
Infographics

A SWOT Analysis Can Boost Your Profits

As you begin to explore performance measures and enhance your decision making, a SWOT analysis explores your Strengths, Weaknesses, Opportunities,…

Jay Leonard
November 15, 2013
Business Articles

11 Fun Facts About Russian Nesting Dolls, Ahead of the Sochi 2014 Olympics

Matryoshka dolls, also known as Russian nesting dolls, are an iconic toy. But how much do you really know about…

Jay Leonard
November 15, 2013
Business Articles

Interest vs Attention. Which is Your Goal?

A conversation I had with a peer yesterday got me thinking about press release outcomes, specifically, generating interest versus generating…

Jay Leonard
November 14, 2013
Business Articles

The STEM Gap [Infographic]

When we look at unemployment in the US, over all there are 3.6 unemployed people for every listed job opening,…

Jay Leonard
November 14, 2013
Infographics

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