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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

Leadership Through Following

How to Get the Best Vantage Point in Leadership. “I must follow the people. Am I not their leader?” —Benjamin…

Jay Leonard
May 1, 2014
Leadership

Why Even Small Businesses Need Enterprise Password Management

Small and mid-sized businesses (SMBs) are fortunate to avoid many of the hassles and bureaucracy that are inevitable for big…

Jay Leonard
April 30, 2014
Small Business

Content Is King – And These 11 Trailblazers Prove It (Part 2)

We’ve all heard the saying, “Content is king.” But who are the trailblazers who prove the power of content in…

Jay Leonard
April 30, 2014
Content Marketing

The 5 Reasons B2B Business People Buy

B2B Business people buy for five specific reasons. Keep in mind that this isn’t the process (buyer’s journey); these are…

Jay Leonard
April 30, 2014
B2B Marketing

The Insanity of Vanity

Van·i·ty [van-i-tee]; noun, plural van·i·ties. 1. excessive pride in one’s appearance, qualities, abilities, achievements, etc.; character or quality of being…

Jay Leonard
April 30, 2014
Business Articles

How Ebooks Can Help You Market Your Business

Using ebooks for marketing purposes has steadily become more popular in recent times, and with good reason too. Crafting an…

Jay Leonard
April 30, 2014
Marketing

12 Common Invoicing Mistakes

Considering the importance of invoices, you'd think that we freelancers would do everything possible not to make any mistakes. However,…

Jay Leonard
April 29, 2014
Finance

Facebook Business Manager – A Tool For Advertisers To Manage Ad Accounts, Pages, Apps And Permissions

During its Q1 2014 earnings call, Facebook announced that its total ad revenue reached $2.27 billion, an 82% increase from…

Jay Leonard
April 29, 2014
Business Articles

Collaboration: The Ultimate Win-Win

We believe that when small businesses connect, the power of collaboration will fuel their success. And it does – we…

Jay Leonard
April 28, 2014
Business Articles

Is the Mobile Phone the New ‘Modern Love’? – Banksy Thinks So

The famous graffiti artist has produced another fantastic piece titled ‘Modern Love’. The couple are seen embracing whilst looking over each…

Jay Leonard
April 28, 2014
Business Articles

Why Do Customers Hate Your Offshore Call Center So Much?

For years companies have been outsourcing different parts of their business. This isn’t a problem in itself it can even…

Jay Leonard
April 28, 2014
Customer Experience

The Clueless Marketer’s Guide to Building a Landing Page from Scratch

We talk about optimizing landing pages a lot here at WordStream, but how do you go about building a landing…

Jay Leonard
April 26, 2014
Online Marketing

3 Reasons Brands Shouldn’t be Surprised Online Video Ads Out-Price TV Spots

According to Ed Papazian, president of Media Dynamics, a consulting/publishing company, the average online video ad was double the price…

Jay Leonard
April 26, 2014
Marketing

Latest Social Media Stats for Your Business

Updated Social Media Stats and Snacks We took a look at the latest statistics on the top social media outlets.…

Jay Leonard
April 26, 2014
Business Articles

If You Always Do What You Always Did, You Will Always Get What You Always Got.

If you always do what you always did, you will always get what you always got. –Albert Einstein Einstein’s quote…

Jay Leonard
April 26, 2014
Business Articles

10 Things You Don’t Know About Social Media Marketing

Everyone seems to think social media marketing is easy — just throw up some posts on Facebook, Twitter, etc, put…

Jay Leonard
April 25, 2014
Business Articles

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