Jay Leonard

For years, I called myself a copywriter. I spent my days writing B2B copy—sales sheets, brochures, print ads, static web…

Great design, stellar content and loads of traffic don’t mean anything without sales. And even before that goal is achieved,…

To the dismay of businesses and marketers, SEO copywriting best practices do not guarantee high SERP rankings. They aren’t a…

Fact: In 2013, 50% of potential customers online abandoned the checkout page without completing their purchase. (more facts) The bottom…

Marketing a small business has become overwhelming with all the online platforms, tools and strategies. There is so much complexity…

Almost every conversation I have about progress in sales, marketing, or business ends up focusing on technology. I suppose it’s…

Form verses function is a constant argument in our office, and rightfully so. Great design MUST be a balance of…

  Dove's quest to encourage women to embrace their inherent, 'real' beauty has a new twist. A video campaign entitled…

The "Internet of Things" has been gaining considerable traction through the past few years as technology shifts to the cloud.…

As content creators, we want to have our work viewed by as many eyes as possible. Getting the word out…

As retailers focus on gaining new customers and are excited by incoming orders, they frequently miss a valuable asset hidden…

Apple makes an OS version release every quarter and releases new devices frequently; so do Samsung and other players. This…

Understanding SEO isn’t easy, and Google doesn’t help things much by changing the algorithms and policies on regular occasion. Seems…

Staying up on trends and continually evolving a plan are essential to a successful social media marketing strategy. Therefore, it…

Barnacles, those weird little arthropods that like to attach themselves to rocks and the bottom of boats, are a slightly…