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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

Customer Engagement Is A Double Edge “Sword”

Every week I get at least two invitations for webinars exploring various customer engagement technologies. Apparently brands are really interested…

Jay Leonard
May 25, 2014
Customer Experience

What to Test – Part 3

Welcome to the latest edition of our new weekly blog series, What to Test. Each week, we will introduce a…

Jay Leonard
May 24, 2014
Email Marketing

90% of Success is Just Showing Up…B2B Marketing’s Big Lie

Perspiration vs. inspiration and all the other insipid and irrelevant tips! Sadly, very few B2B manufacturing companies take the step…

Jay Leonard
May 24, 2014
B2B Marketing

Top 5 IFTTT Recipes for Social Media!

Managing social media can be a tough job if not done right. With the rise of the internet and the…

Jay Leonard
May 23, 2014
Business Articles

How to Find the Best Content Management System for Your Online Business

When you manage a blog, it can be a challenge to keep it regularly updated and error-free without falling behind.…

Jay Leonard
May 23, 2014
Content Marketing

7 Things We Miss About Myspace

When I first signed up for Myspace in 2003, I was reluctant. I wasn’t too sure how I felt about…

Jay Leonard
May 23, 2014
Business Articles

10 Engaging Ways B2B Marketers Can Use Instagram

Every day, there are 55 million photos shared on Instagram. Believe it or not, not all of these are #throwbacks,…

Jay Leonard
May 23, 2014
B2B Marketing

#DrumOff: Will Ferrell vs Chad Smith On “The Tonight Show Starring Jimmy Fallon” (Video)

But why do they look so similar?! Will Farrell and Chad Smith engaged in a drum-off on "The Tonight Show…

Jay Leonard
May 23, 2014
Business Articles

8 Questions To Ask When Setting Up Your Brand’s Social Media Strategy

So you run a brand and you’ve decided to dive into the world of social media. Before you hop in…

Jay Leonard
May 22, 2014
Business Articles

How to Engage Millennials with Online Video Contests

Nielsen defines Millennials as those born between 1977 and 1995. This group makes up 24% of the U.S. population and…

Jay Leonard
May 22, 2014
Business Articles

6 Ways Nonprofits Are Getting Online Fundraising All Wrong

Almost every article I read about online fundraising and online giving starts out something like this: Despite the hype and…

Jay Leonard
May 22, 2014
Online Marketing

The Research Phase: How Online Shoppers are Making Buying Decisions

When you want to buy a new television or you search for a specific item to purchase, where do you…

Jay Leonard
May 22, 2014
Online Marketing

Don’t Scapegoat Diversity for Piss Poor Management Skills

Valuing diversity is important to an organization’s success. It can also be used as a scapegoat by a disparaged employee…

Jay Leonard
May 21, 2014
Leadership

FIve Ways PR Pros Can Help Clients Benefit From Yesterday’s Google Panda 4.0 Update

Yesterday, Google launched its newest Panda (4.0) update, along with an update to their Payday Loan Algorithm (hilarious name!). Two…

Jay Leonard
May 21, 2014
Business Articles

Panda 4.0: Why eBay Just Lost 80% of its Organic Rankings

Poor eBay – they're having a pretty bad day. Thanks to Google’s roll-out of Panda 4.0 and the Payday Loan…

Jay Leonard
May 21, 2014
Business Articles

Why You’re More of an Expert Than You Think

The Internet Needs Experts Sometimes we know more than we think we know. There’s also times we think that we…

Jay Leonard
May 20, 2014
Business Articles

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