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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

KFC, China and Localization: Why Translation is Only the Tip of the Iceberg

Step inside a KFC in any part of China, and you’re bound to be surprised. Not at the fact that…

Jay Leonard
May 30, 2014
Branding

Who Makes B2B Buying Decisions – The 5 B2B Buyer Influencers

There are five pillars of B2B marketing and sales success. The fourth pillar deals with the The Five Influencers affecting…

Jay Leonard
May 30, 2014
B2B Marketing

Hashtag Blunders That Hurt Your Social Media Marketing Efforts

Twitter’s humble creation, the hashtag, was first created by Twitter users themselves to collate Tweets under the same category and…

Jay Leonard
May 30, 2014
Business Articles

3 Ways to Make a Great First Impression With Your Welcome Emails

First impressions count. Whether you’re on a first date, job interview or sending your very first email these impressions are…

Jay Leonard
May 29, 2014
Email Marketing

Build Social Media Traffic – Engaging Top Influencers Is the Key

Whether you are a blogger, internet marketer or a publisher, getting traffic to your site is an important driver to…

Jay Leonard
May 29, 2014
Business Articles

How The Augmented Intelligence Team At Evernote Is Evolving It Into A Smarter External Brain For Its Users

Technology is becoming smarter. We want machines to be far superior than humans and serve us with minimal manual effort.…

Jay Leonard
May 29, 2014
Business Articles

4 Common Website Localization Myths to Leave Behind

Did you know that only 375 million people—out of over 7 billion worldwide—speak English as their first language? Considering this,…

Jay Leonard
May 27, 2014
Online Marketing

5 Ways to Maximize Your Paid Search Advertising Campaign

Fleishman-Hillard reports that 89 percent of consumers turn to search engines before making a purchase. Paid search ads allow businesses…

Jay Leonard
May 27, 2014
Online Marketing

How Branding and SEO Should Work Together

Source Search engine optimization doesn’t have to be a challenge, especially if you’re well familiar with your brand. The connection…

Jay Leonard
May 27, 2014
Business Articles

The Bachelorette Week 2 Spoilers – Eric Hill, First One-On-One

And we’re back for week 2 of The Bachelorette and Andi Dorfman's attempt to find true love. There will be…

Jay Leonard
May 26, 2014
Business Articles

How to Control the Ebb and Flow of Work

A key responsibility of a manager is to manage the natural ups and downs of work to find a balance…

Jay Leonard
May 26, 2014
Business Articles

Improving Employee Empowerment Begins with Measurement

I read an article last week on employee empowerment by Annette Franz. She reflected on the merits of employee empowerment…

Jay Leonard
May 26, 2014
Leadership

LinkedIn’s Publishing Platform May Surprise You

In a fast moving digital world, standing still is not an option. It means trying new tactics and experimenting. It…

Jay Leonard
May 26, 2014
LinkedIn

13 Overlooked Elements of User Experience

If you haven’t noticed, we’ve been talking about user experience quite a bit lately. And by quite a bit, I…

Jay Leonard
May 25, 2014
Business Articles

What Are Backlinks? – The 8 Backlinks Benefits (in Addition to SEO)

High quality backlinks are a major piece of Google’s algorithm and they will continue to be, as they can be…

Jay Leonard
May 25, 2014
Business Articles

iCIMS Applicant Tracking System Review – Efficiently Recruit Quality Hires

iCIMS Applicant Tracking System Review – A solution that bridges the divide between departments within large companies, providing users with…

Jay Leonard
May 25, 2014
Business Articles

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