Jay Leonard, Author at Business2Community - Page 460 of 606
  • Home
  • Author: Jay Leonard

Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

Why B2B Marketers Should Care About “Couch Tracking”

In their new book, Absolute Value:  What Really Influences Customers in the Age of (Nearly) Perfect Information, Itamar Simonson and…

Jay Leonard
May 20, 2014
B2B Marketing

Why You Need to Have Patience With Your SEO Campaign

The search engine optimisation industry has changed dramatically over the past ten years, but one thing hasn't - SEO customers…

Jay Leonard
May 20, 2014
Business Articles

Gartner: “Boost Your Sales Win Rates by 50% Via Win-Loss Analysis”

Most sales organisations claim to conduct some form of win-loss analysis. But according to a recent Gartner investigation, no more…

Jay Leonard
May 20, 2014
Business Articles

Eliminate Cold Calling — Use LinkedIn Introductions

I have not made a cold call in over half a decade. Not one. I use LinkedIn as my connector…

Jay Leonard
May 19, 2014
LinkedIn

7 Lessons Every Company Can Learn From the Leaked New York Times Digital Strategy Document

In the wake of last week’s dismissal of executive editor Jill Abramson, someone at the New York Times decided to…

Jay Leonard
May 19, 2014
Digital Marketing

The Future Of Modern Marketing Is Human-Centered

Before the shift from the 20th to the 21st century, a movement started. This movement pushed for a user-centered approach,…

Jay Leonard
May 17, 2014
Marketing

The Best Camera Angles for a Video Interview (Top Tips for a Successful Interview)

The interview is often the backbone of your video. When your goal is to provide relevant information to your audience,…

Jay Leonard
May 17, 2014
Business Articles

5 Fantastic Viral Video Examples from Small Businesses

This week is National Small Business Week and to celebrate, we bring you five awesome viral videos made by small…

Jay Leonard
May 17, 2014
Content Marketing

What Type of B2B Leads Do You Have: IQLs, MQLs, or SQLs?

You've got leads, but are you focusing on the most promising ones? Use this simple approach to more profitably prioritize…

Jay Leonard
May 17, 2014
B2B Marketing

How to Motivate a Sluggish Sales Team

Sales is a high-pressure field, and maintaining motivation, energy, and drive is incredibly important for success. It is normal to…

Jay Leonard
May 16, 2014
Business Articles

UX Formula of the Day: Content + Strategy = Positive User Experience

Math is fun, isn’t it? Let’s face it, to market a business well, you must have great content where your…

Jay Leonard
May 16, 2014
Content Marketing

18 Revealing Statistics About Small Business and Technology

This is the 41st National Small Business Week. Big business may fill the news, but small businesses keep our economy…

Jay Leonard
May 15, 2014
Small Business

Targeted B2B Lead Generation Services Create Your Own World

You’ve probably seen this saying floating around the internet: I live in my own little world, but it’s okay. They…

Jay Leonard
May 15, 2014
B2B Marketing

7 Tricks to Make Your Web Design SEO Friendly

Building a professional and well-designed website won't guarantee high traffic or a larger customer base. To boost the traffic your…

Jay Leonard
May 15, 2014
Business Articles

4 Ways Social Media Adds Value to User Experience

Having a presence on social media is highly suggested, not only to synchronize your marketing efforts, but also to provide…

Jay Leonard
May 15, 2014
Business Articles

6 Steps Towards the Daddy of a Digital Father’s Day Campaign

Dads are generally awesome. As with most seasonal dates, Father’s Day (Sunday June 15th UK/US) represents an ever growing online…

Jay Leonard
May 15, 2014
Digital Marketing

Other Authors

Connor Brooke
Tech Expert
200+ Articles
James Spillane
Crypto Expert
200+ Articles
Alan Draper
Cryptocurrency Analyst
200+ Articles
Alejandro Arrieche
Business Expert
200+ Articles
Mohit Oberoi
Ecommerce Expert
200+ Articles
John Isige
Marketing Expert
200+ Articles
Jimmy Aki
Contributor
200+ Articles
Dominic Kimani
Contributor
182 Articles
Nancy Lubale
Social Media Expert
179 Articles
Sam Cooling
Business Expert
176 Articles