The search engine optimisation industry has changed dramatically over the past ten years, but one thing hasn't - SEO customers…
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Latest Articles By Jay Leonard
In their new book, Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information, Itamar Simonson and…
Most sales organisations claim to conduct some form of win-loss analysis. But according to a recent Gartner investigation, no more…
I have not made a cold call in over half a decade. Not one. I use LinkedIn as my connector…
In the wake of last week’s dismissal of executive editor Jill Abramson, someone at the New York Times decided to…
Before the shift from the 20th to the 21st century, a movement started. This movement pushed for a user-centered approach,…
The interview is often the backbone of your video. When your goal is to provide relevant information to your audience,…
This week is National Small Business Week and to celebrate, we bring you five awesome viral videos made by small…
You've got leads, but are you focusing on the most promising ones? Use this simple approach to more profitably prioritize…
Sales is a high-pressure field, and maintaining motivation, energy, and drive is incredibly important for success. It is normal to…
Math is fun, isn’t it? Let’s face it, to market a business well, you must have great content where your…
This is the 41st National Small Business Week. Big business may fill the news, but small businesses keep our economy…
You’ve probably seen this saying floating around the internet: I live in my own little world, but it’s okay. They…
Building a professional and well-designed website won't guarantee high traffic or a larger customer base. To boost the traffic your…
Having a presence on social media is highly suggested, not only to synchronize your marketing efforts, but also to provide…
Dads are generally awesome. As with most seasonal dates, Father’s Day (Sunday June 15th UK/US) represents an ever growing online…