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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

Generating Content Ideas with Topic Sprints

A question that comes up at nearly every content marketing meeting is “How will we come up with new content?”.…

Jay Leonard
June 5, 2014
Content Marketing

Going Mobile Friendly – Why Having a Desktop Website isn’t Enough

Will your website display properly for mobile phones? With the rise of smart phones, it’s no surprise that people are…

Jay Leonard
June 4, 2014
Online Marketing

The Future of Advertising: It’s Everywhere

Google and Facebook are the same in one key way. And that is, their users are the products. Think about…

Jay Leonard
June 4, 2014
Marketing

Power to the Soccer Mom: How Just One Buyer Persona Revealed This Winning Strategy

I like to learn about marketing in unexpected places. The U.S. presidential campaigns are especially fascinating because they represent a…

Jay Leonard
June 4, 2014
Marketing

Two Database Marketing Principles to Increase Email Marketing ROI

Building an email list is vital for online business success. But it takes time, money, and work. Here are two…

Jay Leonard
June 3, 2014
Email Marketing

For ‘India’s Raw Star’ Reality Show, Star Plus Goes Digital, Launches Web And Mobile Auditions

TV is the biggest medium and digital is the fastest growing medium in the country. The FICI- KPMG report in…

Jay Leonard
June 3, 2014
Business Articles

Targeting Competitors’ Customers and Prospects

Competitor targeting is highly effective. At Obility, we run Competitor campaigns for all of our clients, and they are consistently…

Jay Leonard
June 3, 2014
B2B Marketing

How to Keep People on Your Site: Tell Stories

At any given moment, there are over twenty distractions competing for your audience’s attention. Ads are all around us, trying…

Jay Leonard
June 3, 2014
Content Marketing

Content Types: Are You Providing The Right Mix?

Today, marketers have a lot of content types to choose from—SlideShare, social posts, eBooks, interactive web pages, videos, and infographics…

Jay Leonard
June 2, 2014
Content Marketing

LinkedIn Profile Optimization: How to Get More Views

Writing a LinkedIn Profile for Business Purposes Social networking is very popular today. You don't have to look hard to…

Jay Leonard
June 2, 2014
LinkedIn

Should You Put MBA Behind Your Name on Your LinkedIn Profile?

Last week, three friends/colleagues/clients graduated from business schools locally here in MSP with advanced degrees–MBAs. A tremendous achievement. A great…

Jay Leonard
June 1, 2014
LinkedIn

Questions to Ask Yourself to Set Goals for the Life You Want

Each day, my clients present me with the challenges they face in trying to reach their health or professional goals.…

Jay Leonard
June 1, 2014
Business Articles

Fitbit Flex Review

The Fitbit Flex might not be new technology, but it's to us! At Keystone Click we are beginning to take…

Jay Leonard
May 31, 2014
Business Articles

10 Ways Small Businesses Can Obtain Funding

Starting a business requires some combination of moxie and money. While moxie is something an entrepreneur innately has or doesn’t…

Jay Leonard
May 30, 2014
Small Business

Have We Become Completely Reliant On Technology?

Over the last decade, technology has changed the way we go about our daily routine and has made those difficult…

Jay Leonard
May 30, 2014
Business Articles

5 Tips for Building an Awesome Part-Time Employee Onboarding Program

Building a successful onboarding process is particularly important for part-time employees. Not only do part-time and hourly employees experience 4…

Jay Leonard
May 30, 2014
Business Articles

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