Jay Leonard

Marketing is an essential pursuit for all companies, creating brand awareness for new customers, generating leads and engaging existing customers…

Many things bring me joy, and free stuff is definitely one of them. I enjoy free samples at Costco, free…

All feedback from your customers is valuable, but there are certain types of qualitative data that can give you more…

Recently I attended the inaugural Customer360 Africa conference in Sandton, Johannesburg, with a few of my colleagues. It was a…

In today’s competitive landscape, customers expect a lot more from brands and businesses they buy from. As an entrepreneur, you…

SEO agencies need a variety of tools for different monitoring and analytical purposes. Luckily there are a number of tools…

Across various social platforms, video is consumers' #1 favorite type of content. And, with good reason. When done right, video…

There are no shortcuts to good marketing. This may be an unpopular opinion, but I strongly believe it. Sometime within…

Shark Tank, a popular American reality television series on ABC, started its 10th season in October 2018. The focus of…

You spot a new job advert you love the look of. You update your CV, double check your references and…

I’m sure you’ve seen the articles lately proclaiming that content is dead. Certainly, we’ve seen changes in how content is…

So many eCommerce Key Performance Indicators (KPIs), so little time! Data is an online business’s best friend, guiding you to…

Are you creating lead magnets to grow your email list but none of your site visitors are taking the bait?…

How do you successfully define, measure, and achieve your strategy? That is the art of corporate performance management, and it’s…

What goes into building an in-house agency? This in-depth guide shows you the process for creating an internal agency.  …