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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

How to Shoot the Perfect Video Testimonial

Take a few moments to think about the last purchase you made. It could be anything from buying a new…

Jay Leonard
May 23, 2019
Business Articles

The State of Customer Experience in 2019

Two recently released reports offer a mixed view of the current state of customer experience (CX) management. Most business leaders…

Jay Leonard
May 22, 2019
Customer Experience

4 Ways Small Businesses Can Benefit From Automation and AI Today

Big businesses tend to be at the forefront of revolutionary technology both because they have the budget to invest in…

Jay Leonard
May 22, 2019
Business Innovation

The Ultimate Guide to Social Listening

Running a business can be a little like being in high school; one bad rumor (unfounded or totally justified) can…

Jay Leonard
May 22, 2019
Business Articles

How to Create Buyer Personas for Marketing

Audience personas (aka buyer personas, customer personas, marketing personas) allow us to personalize our content across channels. They dictate the…

Jay Leonard
May 22, 2019
Marketing

How Automation Impacts Human Resource Management

Employees need an efficient Human Resource (HR) department to be optimally productive. When HR is struggling, the whole organization feels…

Jay Leonard
May 21, 2019
Business Articles

“Is It OK To Manipulate For Good Purposes?”

James Muir published an outstanding post, “Is it ok to manipulate clients for their own good?” It’s a must read.…

Jay Leonard
May 21, 2019
Business Articles

What is the Right Length for a Social Media Post?

Have you ever wanted to know the ideal length for a social media post? Or what to do if it’s…

Jay Leonard
May 21, 2019
Business Articles

How to Set Up a YouTube Ads Campaign in 10 Easy Steps

People are now watching 150 million hours of YouTube every day. Add that to the fact that 60% of people…

Jay Leonard
May 21, 2019
Business Articles

Why You Must Foster Trust If You Are To Create A Compelling Company Culture

Google’s multi-year study to understand how to build the perfect team yielded some surprising results. An elite group of statisticians,…

Jay Leonard
May 21, 2019
Leadership

How to Drive More Repeat Purchases Than Ever Before

E-commerce business owners are always working hard to develop new strategies that will help them ignite and boost sales each…

Jay Leonard
May 20, 2019
Business Articles

Shark Tank Update: Kymera Accepts $500,000 From Robert Herjavec

Jason Woods is no stranger to the Shark Tank. On a previous season, Jason came to the Sharks to pitch…

Jay Leonard
May 18, 2019
Entertainment

Shark Tank: Best Wardrobe Solutions Accepts $200,000 From Daymond John

St. Louis native Cedric Cobb came to the Shark Tank in hopes of securing a $200,000 for 15% stake in…

Jay Leonard
May 18, 2019
Entertainment

New to Content Marketing? 10 Things You Shouldn’t Do

When done right, content marketing can lead to great results like better visibility, more traffic, and higher conversion rates for…

Jay Leonard
May 18, 2019
Content Marketing

Influencer Marketing: 10 Top Mistakes Brands Make and How to Fix Them [Podcast]

https://feeds.feedblitz.com/-/84812557/_/pammarketingnut.mp3 Influencer marketing is expected to be a $6.5 billion dollar industry in 2019. This is up from $1.7 billion…

Jay Leonard
May 17, 2019
Business Articles

The Online Marketer’s Definitive Rulebook for Live Chat

Three years ago, WordStream started an online chat feature for prospective advertisers and agencies using our free tools on our…

Jay Leonard
May 17, 2019
Online Marketing

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