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Latest Articles By Jay Leonard
Two recently released reports offer a mixed view of the current state of customer experience (CX) management. Most business leaders…
Jay Leonard
May 22, 2019
Customer Experience
Running a business can be a little like being in high school; one bad rumor (unfounded or totally justified) can…
Jay Leonard
May 22, 2019
Business Articles
Audience personas (aka buyer personas, customer personas, marketing personas) allow us to personalize our content across channels. They dictate the…
Jay Leonard
May 22, 2019
Marketing
Employees need an efficient Human Resource (HR) department to be optimally productive. When HR is struggling, the whole organization feels…
Jay Leonard
May 21, 2019
Business Articles
James Muir published an outstanding post, “Is it ok to manipulate clients for their own good?” It’s a must read.…
Jay Leonard
May 21, 2019
Business Articles
Have you ever wanted to know the ideal length for a social media post? Or what to do if it’s…
Jay Leonard
May 21, 2019
Business Articles
People are now watching 150 million hours of YouTube every day. Add that to the fact that 60% of people…
Jay Leonard
May 21, 2019
Business Articles
Google’s multi-year study to understand how to build the perfect team yielded some surprising results. An elite group of statisticians,…
Jay Leonard
May 21, 2019
Leadership
E-commerce business owners are always working hard to develop new strategies that will help them ignite and boost sales each…
Jay Leonard
May 20, 2019
Business Articles
Jason Woods is no stranger to the Shark Tank. On a previous season, Jason came to the Sharks to pitch…
Jay Leonard
May 18, 2019
Entertainment
St. Louis native Cedric Cobb came to the Shark Tank in hopes of securing a $200,000 for 15% stake in…
Jay Leonard
May 18, 2019
Entertainment
When done right, content marketing can lead to great results like better visibility, more traffic, and higher conversion rates for…
Jay Leonard
May 18, 2019
Content Marketing
https://feeds.feedblitz.com/-/84812557/_/pammarketingnut.mp3 Influencer marketing is expected to be a $6.5 billion dollar industry in 2019. This is up from $1.7 billion…
Jay Leonard
May 17, 2019
Business Articles
Three years ago, WordStream started an online chat feature for prospective advertisers and agencies using our free tools on our…
Jay Leonard
May 17, 2019
Online Marketing
In the movie Wall Street, there is a scene where Hal Holbrook’s character tells Charlie Sheen’s character, “There comes a…
Jay Leonard
May 17, 2019
Business Articles