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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

Google Updates Local Search Algorithm: SEO’s Report Ranking Changes

Over the weekend Google released another search algorithm update, this time to their Local Search Algorithm.  An article by Search…

Jay Leonard
July 28, 2014
Business Articles

25 Facebook Facts And Statistics You Should Know In 2014

It’s clear why less people are seeing the updates you post on Facebook. During the World Cup, your content was…

Jay Leonard
July 28, 2014
Business Articles

12 Content Marketing Metrics & Reports For Long-Term Success

There are many tools out there that allow you to track a variety of metrics, but that doesn't mean all…

Jay Leonard
July 28, 2014
Infographics

5 Ways To Make Corporate Training Deliver More ROI

Every year, companies strive to educate and train their workforce and therefore, invest money – a lot of money –…

Jay Leonard
July 28, 2014
Business Articles

Mobile Shortcodes and Keywords – What’s the Difference?

In a Bulk SMS Marketing campaign the KEYWORD is the word texted to an SMS SHORTCODE, such as 51444 that can be…

Jay Leonard
July 27, 2014
Business Articles

The Best Hiring Stories: “The Drug Test That Surprised Everyone”

Last week we shared a few of our favorite hiring stories and we hope our blog post gave you a few…

Jay Leonard
July 27, 2014
Business Articles

How to Convert Visitors into Customers?

The key to online business success is conversions—turning potential customers into actual buyers. You have your SEO set up and…

Jay Leonard
July 27, 2014
Online Marketing

6 Benefits Of LinkedIn Publishing You Can’t Afford To Ignore

No job or career lasts forever but your professional brand will last a lifetime. How are you investing in it?…

Jay Leonard
July 27, 2014
LinkedIn

Predictive Analytics Is Changing eCommerce & Conversion Rate Optimization

Have you ever dreamed about learning what products your customers would be the most likely to buy in advance? How…

Jay Leonard
July 27, 2014
Big Data

Improve Your Customer Experience or Become Poor

“Our customer experience is so poor that we lost the 10% growth we achieved last year. What happened?” “How are…

Jay Leonard
July 27, 2014
Customer Experience

Is Your Video “Supplementary Content?” (And Why it Matters)

These days we expect the internet to just “get us,” and provide the exact information that we’re after when we…

Jay Leonard
July 26, 2014
Business Articles

10 Benefits of Social Media for Business Every Skeptic Should Know

Sharing content with thousands of followers at once isn’t the only benefit of social media for business. Small businesses all…

Jay Leonard
July 25, 2014
Business Articles

5 Reasons Businesses Should Invest in a Mobile App

Despite the rise of mobile traffic, only 28 percent of businesses have a mobile app. Here are five big reasons…

Jay Leonard
July 25, 2014
Business Articles

Reduce Shopping Cart Abandonment With These 6 Shipping Cost Savers

How to reduce shopping cart abandonment is a key question for any ecommerce business. There are several different strategies and…

Jay Leonard
July 25, 2014
Business Articles

How to Drive Traffic to your Website

What would a website be without any traffic? Think how it would be if there is a new store where…

Jay Leonard
July 25, 2014
Online Marketing

5 Truths About Leadership

As an Organizational Development (OD) and Leadership practitioner, I often find myself having conversations about leadership – what it is and…

Jay Leonard
July 25, 2014
Leadership

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