Jay Leonard

Relevant, unique content can help brands truly connect with their target audience. Content marketing is a unique tool for marketers,…

The 3E’s are the new way to market. I came across this term in Why Word Of Mouth Marketing IS…

According to Salesforce, implementing a CRM system could boost sales productivity by 27%. Additionally, a Nucleus Research survey of CRM…

We are no strangers to the benefits of storytelling in content marketing. Knowing that audiences are more likely to remember…

Building a quality, responsive email list is one of the most crucial steps for effective email marketing. So, VerticalResponse is…

For many companies, it’s not enough to make money and satisfy customers. These companies often go the extra mile to…

Content marketing has reached a crossroads. Technologies serving the industry are becoming increasingly more sophisticated. Content marketing, digital publishing, and…

Nothing makes an email, social or blog post, or any marketing materials pop like a picture. To promote your business,…

Do you know why it sucks being the enlightened one? Because people misunderstand you ALL the time. 1) People take…

Even though more companies are adopting social media and becoming a social business, not everyone is convinced. Whether they’re concerned…

We now know that what Philip Seymour Hoffman wanted more than anything for his kids was that they NOT be…

Customers today have power, and that power is changing the nature of the customer/company relationship. Growth in the adoption and…

Recently, I’ve found myself writing a lot around the subject of A/B testing and how it can be invaluable in…

Often overlooked as a minor detail, the call-to-action included in each and every article on your blog is vital to…

Image source Writing persuasive copy is the goal of every professional copywriter. Persuading readers to agree with you can help…