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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

We Are Young; What the Class of 2014 Can Teach Us About Instagram

It seems we’re always trying to make predictions about the future: what tech company will rule them all; what social…

Jay Leonard
August 4, 2014
Business Articles

Data Collection Methods to Boost Your Marketing Intelligence

Image credit: thumbs.dreamstime.com Big data collection is a major activity among small to large business enterprises. Business intelligence is enhanced…

Jay Leonard
August 3, 2014
Big Data

Social Media Challenges in Destination Marketing

Earler this year, we celebrated Facebook’s 10th anniversary, LinkedIn boasted more than 300 million active users while TripAdvisor now has…

Jay Leonard
August 2, 2014
Travel & Leisure

Maybelline’s Agency Life Cycle: Winning the Account

Agencies increasingly leverage social media data and analysis at every stage of the account life cycle, from pitching new business…

Jay Leonard
August 2, 2014
Business Articles

Google Analytics 101: How To Configure Google Analytics To Get Actionable Data

After reading some of our subscriber feedback, we noticed that many ConversionXL readers didn’t have a solid foundation with a…

Jay Leonard
August 2, 2014
Online Marketing

Trend Review: Internet Meets IRL

Here at LaneTerralever we make it a point to keep an eye on emerging trends, and in recent months we’ve…

Jay Leonard
August 1, 2014
Online Marketing

How To Develop A Kickass Digital Content Strategy

Is content marketing the “next big thing”? It is likely that you are familiar with the saying ‘content is king’.…

Jay Leonard
August 1, 2014
Content Marketing

The Dos and Don’ts of Using Video in Email Marketing

If a picture’s worth 1,000 words, what’s a video worth? According to a recent study by Email Monks, using video…

Jay Leonard
July 31, 2014
Email Marketing

The 5 Key Elements for Landing Page Optimization

Imagine going to a friend’s house for the first time. You get to the house and see a “welcome” sign,…

Jay Leonard
July 31, 2014
Online Marketing

BuzzFeed Reminds PR Pros Plagiarism Still Alive and Well

Just as the New York Time’s Jayson Blair episode begins to fade from memory, this week we’re reminded that plagiarism…

Jay Leonard
July 31, 2014
Business Articles

Chip Conley, Maslow and the Psychology of Loyalty Marketing

A number of weeks ago I had the opportunity to attend the World of Business Innovation summit in New York.…

Jay Leonard
July 30, 2014
Loyalty Marketing

How To Format The Perfect Social Media Ads: A 2014 Cheat Sheet (Infographic)

The number of social networks that offer advertising grows every day and it can get confusing formatting ads for each…

Jay Leonard
July 30, 2014
Infographics

David and Leeman Were “Camera-Ready” With Their AGT Selfie

The goal of "America's Got Talent" is to find the best talent in America through auditions and ultimately live rounds…

Jay Leonard
July 29, 2014
Business Articles

Could Closed Captioning Increase Video Views, SEO & ROI?

The use of closed captions in video are largely thought of in relation to making your video more accessible. But…

Jay Leonard
July 29, 2014
Business Articles

The What and Where of Big Data: A Data Definition Framework

I recently came across an informative article about the difference between structured and unstructured data. The author explains that structured…

Jay Leonard
July 29, 2014
Big Data

Responsive Design is NOT a Mobile Optimization Strategy

Conversations on whether to build a responsive site or create dedicated landing pages are everywhere right now. Mobile traffic is…

Jay Leonard
July 29, 2014
Digital Marketing

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