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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

How to Find New B2B Revenue Within Your Consumer Customer Base

Imagine an effective, streamlined way for enterprises with both B2C and B2B lines of business to identify cross-sell and new…

Jay Leonard
June 13, 2019
B2B Marketing

Why Do Customers Buy From Your Competitors? Because They Can

Here’s something to think about: Unless your business has more than 50% market share (highly unlikely) then the majority of…

Jay Leonard
June 12, 2019
Customer Experience

What is a Google Broad Core Algorithm Update?

Whenever Google announces a change to their ranking algorithm, it tends to strike panic in many website owners – especially…

Jay Leonard
June 12, 2019
Business Articles

20 Ways to Bust through the Digital Noise with a More Human, Relevant Brand

Building a brand that is relevant, memorable and valuable online requires a lot more than fancy visuals, fast moving video…

Jay Leonard
June 12, 2019
Branding

12 Business Models Explained—Using Coffee Metaphors [Infographic]

Marketers really learn a target market inside and out by developing personas and customer journey stages, which help to further…

Jay Leonard
June 11, 2019
Infographics

Is Your Procurement Software Right for You?

Not all business decisions pan out the way you expect them to. Even your choice of technology goes awry sometimes.…

Jay Leonard
June 11, 2019
Business Intelligence

Internal vs. External Processing: What is Your Thinking Style?

To effectively communicate and lead, recognizing and adapting to different thinking and processing styles—External and Internal Processors—is crucial. This understanding…

Jay Leonard
June 10, 2019
Business Articles

Agile Transformation: Top-Down or Bottom-Up?

In the previous blogpost I discussed the matter of what in fact is a change towards agile organizations and the…

Jay Leonard
June 10, 2019
Business Articles

IGTV: What You Can and Can’t Do

So you’ve probably heard of (or seen) IGTV by now. If you’ve seen it and are too afraid to ask,…

Jay Leonard
June 10, 2019
Business Articles

Shark Tank Update: Quikflip Apparel, CoyoteVest Pet Body Armor, BatBnB, and Fat Shack

The Shark Tank was swimming with Sharks as Lori Greiner, Daymond John, Mark Cuban, Kevin O'Leary, and Robert Herjavec thoughtfully…

Jay Leonard
June 9, 2019
Entertainment

Tiny Tips for Delivering Out-of-This-World Customer Support on Social Media

If you’re serious about building a remarkable brand on social media, we believe that a core component of your strategy…

Jay Leonard
June 7, 2019
Business Articles

What is Voice of Customer and How Can You Leverage It?

According to research by workplace collaboration specialist Atlassian, less than 1 in 5 people believe companies listen to their feedback.…

Jay Leonard
June 7, 2019
Business Articles

How to Stop Your LinkedIn Home Page Looking Like Facebook

The key thing to know about your homepage feed is that it shows the posts from the people you follow,…

Jay Leonard
June 7, 2019
LinkedIn

How to Use Memes in Your Social Media Marketing

More Cowbell, Grumpy Cat, Rebecca Black’s “Friday” Song; you’ve seen these mega popular memes of the past go viral all…

Jay Leonard
June 6, 2019
Business Articles

How to Define and Develop Your Project Workflows

Project workflows bring order and structure to your agency’s operations. Learn how to create your own workflows in this guide.…

Jay Leonard
June 6, 2019
Business Articles

The Future of Facebook Video Marketing and Advertising

Facebook Video has become a sensation. Particularly in the last five years when video content creation and distribution became easier…

Jay Leonard
June 6, 2019
Business Articles

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