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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

5 Reasons Your Employees Should Have Strong LinkedIn Profiles

Prospective clients and new hires are not only scanning your company’s website, but your LinkedIn company page and employees’ pages…

Jay Leonard
June 25, 2019
LinkedIn

5 Creative Re-Engagement Emails

Remember the honeymoon stage with your email subscriber list? Your open rates were high, people were clicking on your calls…

Jay Leonard
June 25, 2019
Email Marketing

The Single-App Strategy: Yes or No?

A question we often get: Does it make sense to have a single-app strategy, i.e. one main app where your…

Jay Leonard
June 25, 2019
Business Articles

Multi-Channel Lead Generation Strategies for SaaS Companies

Lead generation cannot just depend on one singular lead acquisition channel. We live in a time where all your potential…

Jay Leonard
June 25, 2019
Marketing

9 Tips for Creating a High-Converting SaaS Landing Page

Thanks to its high levels of recurring revenue and infinite scalability, SaaS – or Software as a Service – is…

Jay Leonard
June 25, 2019
B2B Marketing

Streamline Your Caller Experience with IVR

If you don’t streamline your caller experience with IVR, your team members are likely serving as proxy receptionists by: •…

Jay Leonard
June 24, 2019
Communications

Getting Started with Innovation Management

What is Innovation Management? Innovation Management involves all activities that provide the right conditions for innovation to repeatedly deliver value…

Jay Leonard
June 24, 2019
Business Articles

Creating a Measurement Plan for Your B2B Marketing

The internet is one of the greatest things that has happened to businesses. It provides us with an abundance of…

Jay Leonard
June 23, 2019
B2B Marketing

Building a Lasting Workplace Culture: 7 Statistics You Need to Know

Workplace culture isn't something you automatically get when you start, buy, or take over a company. It doesn’t only happen…

Jay Leonard
June 21, 2019
Business Articles

New Google Ads Bidding & Conversion Options

Google recently announced at Google Marketing Live 2019 some changes to bidding and conversion controls for Google Ads. Many advertisers…

Jay Leonard
June 21, 2019
Digital Marketing

9 Brilliant IGTV Content Ideas From Top Brands

Instagram TV, or IGTV, was introduced back in June of 2018. About a year later, it’s still largely in the…

Jay Leonard
June 21, 2019
Business Articles

4 Styles of Corporate Video that Actually Add Value

If you are new to video investment or want to broaden your content, some video styles can truly benefit your…

Jay Leonard
June 20, 2019
Business Articles

I Hate Prospecting!

I know how unfashionable it is to say this, but I hate prospecting. We’re supposed to love it. According to…

Jay Leonard
June 20, 2019
Business Articles

How Hackers Use Employees to Access Your Network

Computer hackers are located throughout the entire world. Most hackers work around the clock looking for vulnerable systems. What exactly…

Jay Leonard
June 20, 2019
Cybersecurity

5 Communication Tips That Will Boost Customer Trust

If you want the most loyal customers, ones that will stick around with you for a long time, you need…

Jay Leonard
June 19, 2019
Communications

Ultimate Guide to Improving Facebook Ad Performance

If you want to improve the performance of your Facebook ads, you’ve come to the right place! Improving your Facebook…

Jay Leonard
June 19, 2019
Business Articles

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