Jay Leonard

Digital marketing is evolving at a rapid rate. As each year passes, the importance of having a properly structured digital…

Motivate your team to get the most from your CRM and sales department by understanding that it’s about the process…

Being an entrepreneur can deliver a great feeling of satisfaction and self-fulfillment, but there are certain things you must do…

The Internet of Things has the potential to irrevocably change the nature of society; including the not-for-profit industry. It also…

It’s important for marketers in the same organization to have a shared understanding of commonly-used marketing performance terms. This common…

Scott Disick and Kendall Jenner are not sleeping together, despite what the latest issue of Star magazine says. Disick and…

Have you ever wondered why customers say they buy your products based on price - and then, in the end,…

Have you recently seen your email open rates going down? Are you wondering where to go next? It’s all about…

There’s no denying that job interviews are a pretty scary process. Even if you’re super-confident and you’ve memorised your CV…

Companies that delivered great customer experiences outperformed laggards by a considerable margin for five years running based on a study…

To acquire customers, does your marketing focus more on social media than email? Consider this: Email is 40 times more…

If Google plus has died, what affect will it have on our business? Google's Facebook Back in the day, the…

Like many marketers at a fast-paced, growing company, I work on a lean marketing team. Success comes from being resourceful…

As we step into February, marketers across the country are putting the final touches on their local marketing campaigns. In…

Maintaining a healthy corporate image is absolutely paramount to success. But when you’re a small business, it can be soul-destroying…