On the road to properly scaling your online business, it’s essential to solve for a major business concern: the need…
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Latest Articles By Jay Leonard
Sentiment analysis – otherwise known as opinion mining – is a much bandied about but often misunderstood term. In essence,…
Jay Leonard
February 2, 2015
Business Articles
The equation is simple enough for someone with the worst math allergy to understand: Email list growth = business growth. And at…
Jay Leonard
February 2, 2015
Email Marketing
Social media blunders occur in the public domain, and are therefore highly visible. As companies such as CelebBoutique and McDonald’s…
Jay Leonard
February 2, 2015
Branding
Effective ad headlines are like the eye-catching displays in store windows that you see daily. They aim to grab your…
Jay Leonard
February 2, 2015
Online Marketing
While most of you watched the Super Bowl last night, I was tracking the game of Facebook (my Twitter feed…
Jay Leonard
February 2, 2015
Marketing
I’ve learned that people will forget what you said, people will forget what you did, but people will never forget…
Jay Leonard
February 2, 2015
Business Articles
We are living in the era of Big Data. The amount of data being collected has been growing exponentially, with…
Jay Leonard
February 2, 2015
Big Data
#AllYouNeedIsEcuador Budweiser Victoria’s Secret Toyota Yep, the usual suspects share their slickly produced commercials for Superbowl 2015. Also, Lexus, Snickers,…
Jay Leonard
February 1, 2015
Marketing
I recently had the opportunity to talk with Casting Director Jen Rudin, who wrote Confessions Of A Casting Director. With…
Jay Leonard
February 1, 2015
Expert Interviews
As the digital content tsunami continues to crash down on us all, drowning us in news, information, opinions and insight…
Jay Leonard
February 1, 2015
Content Marketing
Defining “success” on social media isn’t easy for brands. It’s often an early step in an increasingly complex customer journey,…
Jay Leonard
January 31, 2015
Business Articles
You wouldn’t be friends with someone that never returned any of your phone calls, right? Or what about standing and…
Jay Leonard
January 31, 2015
Inbound Marketing
It’s not breaking news to say that managers responsible for customer service are busy people with quite a lot on…
Jay Leonard
January 31, 2015
Customer Experience
Marketing and sales teams need to work hand in hand to guide customers through the buying process. But, that collaboration…
Jay Leonard
January 31, 2015
Marketing
Twitter analytics reveal audience engagement per-tweet. According to a paper published last month by Forrester, (Want More Social Marketing Budget?…
Jay Leonard
January 30, 2015
Business Articles