Jay Leonard

Good ol' Google, looking out for us again. Google released a wave of warnings yesterday, alerting webmasters through email and…

As we all know, the marketing mix consists of Product, Place, Promotion and Price. From the outset, people believe marketing…

The world of social media and digital marketing is full of fakes and frauds. I’m serious. How many “experts” do…

How would you define a blog? In the early days of blog writing, it was considered an informal method of…

When people think of content marketing, they automatically jump to blogging. Sure, articles make up the lion’s share of content…

Creating content, especially in a lean marketing team, is an all-hands-on-deck endeavor. Having a dream team in place to create…

Content marketing and blogging are key for any business – they help drive relevant traffic, increase visibility in search and…

If you’re using Twitter or have managed social media accounts for a while, you may have heard of Klout. Klout…

Sales and Marketing have essentially behaved as autonomous functions, but in the last few years, there’s been increasing pressure for…

Content marketing is very popular right now, with new buzzwords popping up everywhere. “Outbound” marketers are out, while “inbound” marketers…

If you’re wondering what colour to use with your brand or which colour to paint the office, think carefully because…

If you’re selling something, you need to be persuasive. But you don’t need to be annoying. For example: I was…

Social Media Marketing involves more than just creating a Facebook Page or Twitter account and sharing updates occasionally. It isn't…

Social media platforms are eating every other traffic source’s lunch. Formerly, organic search (i.e. Google, Bing, Yahoo, etc.) made up…

Another year brings more questions for B2B Marketing Leaders. We are dealing with a fast-changing digital economy and shifting buyer…