Jay Leonard

Most of realize that eating good food is beneficial to a healthy and productive lifestyle. Putting a high grade fuel…

Do you sometimes wonder what REALLY counts for Social Media success? It doesn’t matter how noisy the online world is,…

Just because a visitor to your site didn’t buy anything or fill out a form during their first visit doesn’t…

“I have not failed. I've just found 10,000 ways that won't work,” Thomas Edison famously stated while he worked hard…

Efficiency and comfort can sometimes be at odds. This divergence is often exacerbated by new technology, particularly in the service…

If you're responsible for content in a large company, you're likely to create content for various personas each week while…

Everyone’s heard the saying “the customer is always right,” but this simply isn’t true. Yes, you should respect your customers…

In 2015, a growing number of businesses are adopting mobile software solutions to streamline communication, increase accountability, and track the…

Let me take you through a simple exercise. Imagine for a moment that we are friends (I know we might…

Email is a vital marketing tool – a way of reaching out to your target market and directly speaking to…

After months of speculation, Twitter video has arrived. Users of Twitter’s mobile app can now quickly and easily shoot-and-share video…

As we start the new year, I want to offer some observations on what we’re learning here about inside sales…

We’ve all been taught that you only get one chance to make a first impression. Which begs the question —…

If a startup or small business can’t build awareness, credibility and trust, it is going to have a hard time…

In email marketing, timing is everything — right down to the moment you send an email message. Where your audience…