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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

What’s The Real Value Of Social Media Engagement? And How Can It Be Measured?

Is social media engagement over-rated? Some marketers judge social media success by the number of blog comments, Facebook page comments,…

Jay Leonard
February 9, 2015
Business Articles

Summary of 2014’s Google Algorithm Changes (Infographic)

Last year came and went like the years before, leaving behind a series of important algorithm updates and changes. Some…

Jay Leonard
February 9, 2015
Infographics

Set Fire to Your Septic Tank

I know this isn't the sort of business advice you are probably accustomed to, but it works!  However, before you…

Jay Leonard
February 9, 2015
Business Innovation

The Unbeatable Advantage That Small Businesses Have in Analytics

It is hard being a small business. I know it from experience. There is something to be said about financial…

Jay Leonard
February 9, 2015
Small Business

Twitter SEO BOMBSHELL

Recently reported by Bloomberg Business and other sources, Twitter and Google struck a deal to include users tweets in Google search…

Jay Leonard
February 8, 2015
Business Articles

The Sports and Social Media Strategy of Winning (and Losing)

Growing up, I loved the opening to ABC’s “Wild World of Sports”. There was something about the iconic sound of…

Jay Leonard
February 8, 2015
Business Articles

4 Ways Government Agencies Can Overcome Big Data Privacy Concerns

Driven by potentially compelling outcomes, big government data is growing. A 2013 study of federal IT officials by the TechAmerica…

Jay Leonard
February 8, 2015
Big Data

Are Super Bowl Ads Digital Content?

This year's Super Bowl was the most viewed TV event in U.S. history — and it broke previous live streaming…

Jay Leonard
February 7, 2015
Digital Marketing

The Cost of Switching Your Tech Stack: What’s Marketing Got to Do with It?

Historically, technology providers scaled their businesses by creating a very high cost for switching platforms. Changing from one operating system…

Jay Leonard
February 7, 2015
Marketing

The Omni-Channel Champion

In our previous blog, Maximise Sales with Omni-channel Retailing, we explained the differences between Omni-channel and Multi-channel selling. This follow…

Jay Leonard
February 7, 2015
Business Articles

2015 Customer Community & CRM Predictions from Analysts and Influencers

The new year has begun, and the cobwebs of the holiday season have finally been shaken off. Already there have…

Jay Leonard
February 7, 2015
Customer Experience

Don’t Get Stuck in a Marketing Rut, Try Beta Testing Your Personas

Even when you spend the resources to develop a robust inbound marketing approach, you can still get dragged down when…

Jay Leonard
February 7, 2015
Marketing

A Marketing Information System Versus Market Research

In an earlier post, I presented the 5 steps in creating a marketing information system, but today I’d like to…

Jay Leonard
February 7, 2015
Marketing

Shark Tank Update: Lori Greiner Cuts Mark Cuban Off, Invests $75k In Fun Bites

Bobbie Rhoads is asking the Shark Tank investors to put their money in Fun Bites – a tool for cutting…

Jay Leonard
February 6, 2015
Entertainment

5 Sales Tips My Kids Learned from Watching Shark Tank

Confession: at our house, we watch a LOT of reality TV. One of our favorite series – and one of…

Jay Leonard
February 6, 2015
Business Articles

Upsell, Cross-Sell & CRM: How They Work Together

Increase Customer Conversions, Starting With Your Existing Customers A lot has been discussed about the importance of cross-selling and upselling…

Jay Leonard
February 6, 2015
Business Articles

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