Competing for business against a much larger organization has always been challenging. However, with the recent changes in buyer behavior,…
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Latest Articles By Jay Leonard
According to the Salesforce 2015 State of Marketing report, marketers are changing their digital marketing priorities for 2015. While last…
Jay Leonard
February 14, 2015
Digital Marketing
2015 may not be the year of hoverboards or flying cars, but it's definitely the year of the empowered customer.…
Jay Leonard
February 13, 2015
Customer Experience
If your new year’s resolution is to learn a new skill or find a new job, consider making 2015 the…
Jay Leonard
February 13, 2015
Infographics
App store optimization (ASO) starts with your app's name. It's the equivalent to a page title in website SEO land.…
Jay Leonard
February 13, 2015
Business Articles
The potential to generate demand and grow revenue in global markets is staggering—in fact, research shows 40-50 percent of revenue…
Jay Leonard
February 12, 2015
Marketing
It may come as a surprise to you to read that companies are still using press releases as a tool…
Jay Leonard
February 12, 2015
Business Articles
Salesforce.com's 2015 state of marketing survey indicates numerous changes in the marketing world. Particularly when it comes to selection of…
Jay Leonard
February 12, 2015
Email Marketing
With social media dominating the online marketing world, it is fundamental that businesses learn what works and what does not.…
Jay Leonard
February 12, 2015
Business Articles
Landing pages help convert leads by offering value through personalized content that reinforces the messaging and focus of a campaign.…
Jay Leonard
February 12, 2015
Online Marketing
A large number of people who love writing give up on their dreams of becoming professional writer. They will try…
Jay Leonard
February 12, 2015
Infographics
In 2014, NewsCred's highest-performing piece of content was about the millennial demographic and how brands were eager to reach them,…
Jay Leonard
February 12, 2015
Business Articles
Despite the growth of social media, programmatic ad buying, native advertising, and others, email marketing remains a powerful way to…
Jay Leonard
February 11, 2015
Email Marketing
I was on a plane today and ran into an old friend who is also a very successful business leader…
Jay Leonard
February 11, 2015
Business Articles
Engaged managers, supervisors, and individual contributors outperform their peers by as much as 43 percent. Often, this performance advantage is…
Jay Leonard
February 11, 2015
Business Articles
As an online business owner there are a ton of items on your daily to do list that you have…
Jay Leonard
February 11, 2015
Online Marketing