Jay Leonard

“I only write when inspiration strikes. Fortunately it strikes at nine every morning.” – William Faulkner Four years ago I…

Content marketing might seem pretty straight-forward, it might even seem like anyone with a blog can succeed at it. This…

Samantha Jones and I have nothing in common. I don’t own a Fendi bag or bright-pink work suit. I don’t…

How well do you really know your customers? I'm sure you have assumptions about demographics, buying habits and sales history,…

Invest in Sales Enablement or Marketing Content? It shouldn't be an either/or situation. If Marketing and Sales were both in…

People read words differently online than they do when reading printed materials. For example, instead of reading left to right…

Customers are the lifeblood of your business, but winning new ones can be hard in a competitive ecommerce landscape. Earning…

The notion that the current year is ‘the year of mobile’, is becoming very real. Predictions revolutions on how we…

Welcome to the latest installment of our weekly blog series, Marketing Trends. Each week, we will identify a key trend…

70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute) 35% say…

Capturing the analytics and ways to gauge how your content is performing is exremely important for your business. You don’t…

When marketing to potential customers, you want to seize every chance to turn a lead into a client. You’ll do…

It's disturbing that the anticipation of attending a presentation at work can be similar to the anxiety you feel just…

Not everyone is cut out to be the leader of the pack. And every now and then, companies don’t necessarily…

Social media is very much a part of everyday life for consumers all over the world, and businesses are capitalizing…