Jay Leonard

On Friday's episode of Shark Tank, we witnessed the first walkout in the show's history. The situation initially seemed harmless…

There’s this trap some people fall prey to, especially ambitious entrepreneurs, small business owners and busy professionals. It goes something…

We’ve been hearing a lot about women in technology over the past few years. Some of the most memorable stories…

Information and data are the most strategic assets of an organization. The Data Warehousing Institute reports, “Intellectual capital and know-how…

When someone clicks on your ad, they begin a journey to becoming your customer. But ads don’t lead to homepages…

Your marketing email has tons of competition in your customer’s inbox — but it’s still a high-converting channel when you…

Do you struggle to know what to say during a job interview? Maybe it would be helpful to take a…

Email marketing campaigns can be tough to get right. Anyone who has ever sent out an email campaign knows it’s…

People often ask me which technologies I use to run my day to day social marketing. There are so many…

As strategically important as marketing attribution is for your business, it can also be a minefield of misinformation. Here are some of…

In today’s digital world, the tables have turned. B2B marketers have all the advantages of consumer marketers and more –…

Creating a video marketing strategy involves more than just having a good idea; it requires time, teamwork, creativity, experience, a…

In the continuously evolving landscape of internet marketing, landing pages have been consistently used to generate leads and increase conversion.…

A customer enters a donut shop, stands in line to buy a cup of coffee and a glazed donut. The…

When most firms begin creating a new B2B content marketing strategy, they focus on written content. The details of their…