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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

Accelerate Sales Cycles With Conversation Consistency

Without a repeatable sales process, you don’t have the ability to qualify, advance, and close opportunities consistently. As a sales…

Jay Leonard
February 27, 2015
Business Articles

The Dangers of Letting Your Facebook Page Sit Dormant

Despite having been around since 2004, many people continue to look past Facebook marketing as a valuable tool. This couldn’t…

Jay Leonard
February 26, 2015
Business Articles

Six Ways to Tap Into Your Customers for New Product Innovation

Every day we hear how business is changing with an ever-increasing level of customer interaction through the Web, social networks…

Jay Leonard
February 26, 2015
Business Innovation

8 Examples of Super Useful (Transactional) Push Messages that Can Save Your Users’ Day

You know what’s annoying? Not knowing when your taxi will arrive. Or having to call a restaurant to get an…

Jay Leonard
February 26, 2015
Business Articles

How to Use LinkedIn for Business Development

In professional services marketing, it’s likely that at one time or another, many of your clients discovered your firm through…

Jay Leonard
February 26, 2015
LinkedIn

10 Content Marketing Benefits, Challenges and Tips

When I ask the question “How Will You Find Your Next Client — or Will They Find You?”, it is…

Jay Leonard
February 26, 2015
Content Marketing

Can Digital Marketing Be Both Effective and Scalable?

Spoiler alert: the answer is "Yes!" But, it takes careful planning and execution in order to make it happen. It…

Jay Leonard
February 26, 2015
Digital Marketing

Why Images Matter In Social Media Marketing

65-85% of people describe themselves as visual learners.  Facebook posts with images get 7 times more likes and 10 times…

Jay Leonard
February 26, 2015
Business Articles

How to Make Your B2B Sales Team More Effective

For many B2B companies, mobile devices play a key role in their sales teams, meaning most sales reps already use…

Jay Leonard
February 26, 2015
Business Articles

Facebook’s Startling Report On The State Of Global Internet Connectivity

Hollywood is barely recovering from the Oscars, one of the biggest online events of the year. In 2014 Twitter and Facebook…

Jay Leonard
February 25, 2015
Business Articles

With Over 2M Active Advertisers, Facebook Launches Ads Manager App For iOS

Eighteen months ago, Facebook had 1 million active advertisers, today the social networking giant has announced that it has 2…

Jay Leonard
February 25, 2015
Business Articles

Facebook Launches Product Ads

Showcasing your products on Facebook just got easier. The social media site just launched Product Ads. What makes these ads…

Jay Leonard
February 25, 2015
Business Articles

Why Your Sales Stages Don’t Really Matter

It seems like everyone is talking about sales stages these days. Triggered learning, content delivery, playbooks, and activities all associated…

Jay Leonard
February 25, 2015
Business Articles

Why Your Website Isn’t For You – It’s For Your Buyer Personas

I know it might be tough to hear, but it must be said: your website is not for you. I'm…

Jay Leonard
February 25, 2015
Online Marketing

Email Marketing with Video: 8 Do’s and Don’ts for Beginners

Does your email marketing campaign need a boost? Approximately half of marketers who used videos in their email campaigns saw…

Jay Leonard
February 25, 2015
Email Marketing

How to Build the Best Paid Advertising Strategy For Your Business

As a business owner or marketer, your role is to find the best ways to bring traffic to your website…

Jay Leonard
February 24, 2015
Online Marketing

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