Jay Leonard

What inspires customers to recommend a brand on their personal social media profiles? What pushes them to natural, positive, and…

Any instance where a student or buyer is able to interact experientially with a product, service, lesson or otherwise creates…

E-commerce marketers are increasingly seeing the value of direct mail as part of their integrated mix and, in 2014, direct…

Whether you’re a budding entrepreneur looking to launch a new startup or a seasoned small business owner trying to expand…

There is a lot to consider if you want to rank high for search engines. You need to consider the…

Storytelling: it’s the flavor of the day, whether you’re talking about content marketing, visual communications or public relations, and for…

While the content of your resume critical, the format plays an important role as well. You may have exceptional experience,…

Have you ever stopped to think about the various ways of connecting your website to your social media accounts? If…

Let me be clear up front: content marketing is about content regardless of this article’s headline. You can’t take the…

“Let it Go, Let it Go…Can’t Hold It Back Anymore” FROZEN. It’s easy to say that and feel that way…

Remember that fateful night in October of 2006 when Google Docs hit the scene? It’s okay if you don’t—I’ll admit…

Consumers want not only the convenience and accessibility of online shopping, they also want a seamless transition between all their…

At any given point in the day, people are checking their email, social media accounts, and text messages for something…

There’s never been a better time to be a smart entrepreneur. You have access to many powerful and advanced tools,…

We are in the era of multi-channel, omni-channel, and multi-device shopping. For marketers, this is now common knowledge. Consumers are…