Jay Leonard

With an observable self-awareness of how ridiculous some might feel about Apple’s obsession to detail, Tim Cook introduced two videos…

Should Small Business Marketers Be Worried Facebook Is Purging Inactive Likes Last week, Facebook announced that on March 12th, it…

By now, you probably know that Instagram is a powerful platform for creating visual content for your business. You’ve likely…

From our analysis, it is clear that 2014 was the year that social customer service grew up. The increases in…

Whether it’s a big sale your company is having, or an event that is coming up, social media is one…

There’s no doubt that the average internet user has no idea exactly how much of their information is making its…

If there’s something that makes 21st century people entirely different from 19th century’s (or even 20th’s), that’s the need for…

Business-to-business data remains a challenge for marketers trying to connect with customers and prospects, facing tough issues daily. Problems include…

Did you know that creating your website is only a small portion of the overall task. Once your site is…

A commonly held view among B2B firms is that their prospects make selections and purchasing decisions based solely on logic…

Having a stand at a trade fair is a reasonable way of promoting your business and trying to attract new…

Making the most out of your content is about more than just designing or writing something brilliant unfortunately. It’s about…

A few weeks ago I was asked “Why do you work in marketing?” and I struggled. Truth be known, I…

Email marketers love big mailing lists. Every address represents a potential lead, a possible sale, and a way to make…

You’re seated across from an interviewer who is waiting to be impressed. He’s talked with a couple of dozen people…