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Jay Leonard

Contributor
200+ Articles

Latest Articles By Jay Leonard

Will Mobilegeddon Affect Your Business?

Google began rolling out their latest mobile-friendly algorithm on April 21. It will only affect mobile searches, it’s designed to…

Jay Leonard
April 27, 2015
Business Articles

Telling Tales: Using Narrative Psychology in Branding

Let me share a story with you. It touches on our past, hints at our future, but most importantly, it…

Jay Leonard
April 26, 2015
Branding

Email 101: What Is an SMTP Relay and Why Do We Use It?

SMTP. It stands for Simple Mail Transfer Protocol. But to many of us it’s far from simple, it’s another vaguely…

Jay Leonard
April 26, 2015
Email Marketing

My Four Top Tips for Small Business Email Marketing Success

Email marketing has been a focus of mine for many years. As a result, I’m often asked by the small…

Jay Leonard
April 26, 2015
Small Business

How to Start a Business From Nothing

What does it take to start a business from nothing? The first thing we need to clarify is that there…

Jay Leonard
April 25, 2015
Small Business

Making Your Customers Advocates, Not Adversaries on Social Media

When Comcast announced it would be increasing the size of its social customer service team, it was viewed as a…

Jay Leonard
April 25, 2015
Customer Experience

20 Awesome eBay Tools to Make a Seller’s Life a Whole Lot Easier

It’s the largest marketplace on earth and can be a very lucrative way for a business to make money. eBay…

Jay Leonard
April 25, 2015
Marketing

Digital Marketing: Not For the Faint at Heart

I’ll begin with a story. I’m changing the names to protect the not-so-innocent. About two years ago, in the summer…

Jay Leonard
April 25, 2015
Digital Marketing

The Best Niches for Long-Term Information Products

When selecting a niche for an information product you want to promote, you want to find one that is narrow…

Jay Leonard
April 24, 2015
Marketing

Getting Started with Google AdWords: A Glossary of Terms [Infographic]

PPC, or Pay-Per-Click, is a dominant fixture in the world of online advertising. Though many platforms exist, Google AdWords is…

Jay Leonard
April 23, 2015
Infographics

Top 8 PPC Marketing Mistakes to Avoid (Infographic)

Pay-Per-Click (PPC) marketing is undoubtedly one of the best digital marketing tools every business owner should have in their marketing…

Jay Leonard
April 22, 2015
Infographics

Earth Day 2015 – 8 Ways Your Business Can Participate

With depleting natural sources all around the world, saving our Earth has become an important initiative for businesses, large and…

Jay Leonard
April 22, 2015
Small Business

How Small Businesses Can Use Facebook Calls-to-Action Effectively

Facebook is constantly bringing about changes to its algorithm and introducing new features so it can enhance the user experience…

Jay Leonard
April 21, 2015
Small Business

Boost Your Personal Brand and Business Relationships

A big “aha!” moment for my campers is seeing how out of control they really are, when it comes to…

Jay Leonard
April 21, 2015
Branding

Don’t Call it a Startup

When you hear the word startup, what comes to mind? Wikipedia describes a startup as a business looking for a…

Jay Leonard
April 21, 2015
Business Articles

Six Keys to Effective Social Media Monitoring

Social media has the amazing ability to connect us with people and conversations we might otherwise have never known existed.…

Jay Leonard
April 21, 2015
Business Articles

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