The marketing department has long been labeled the department to always spend money, unable to prove whether what they’re doing…
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Latest Articles By Jay Leonard
I have a challenge for you. In the next few weeks at your organization, see if you can identify some…
Whether you're using a robust CRM, migrating to a new one, or just getting started in the CRM world, research…
So you wake up one night at about 3 AM in a sweat, thinking: Oh my gosh, I have waaaaay…
When your potential customers visit your website for the first time, what do you think are the most important elements…
When one takes a look at the various tactics in the world of marketing and PR over the last 50…
Technical wizardry known as load balancing and failover is what's behind near-perfect uptime, constant availability, and the delightfully satisfying ability…
I have a confession to make, I’m terrible at opening emails. But worse, even if I do open an email,…
Once in a while, I get introduced by people as a “social media guru.” I know they mean well when…
Small business owners wear many hats and make many decisions each day. Most of these decisions are small and they…
It’s 2015 and the word “responsive” can still strike fear in any marketer’s heart. Creating effective mobile marketing campaigns is…
Some businesses only market to one type of customer – either B2B or B2C – but some have the difficult…
Earlier this year, the world (or maybe rather a few tech-savvy geeks like me) celebrated the 50th birthday of Moore’s…
Not so long ago, leadership was something most people associated with men. Nowadays, some of the best leaders on the…
Many people clicked over to my recent article titled "The Customer is NOT Always Right" because they thought they were…
There are many ways to pass information from one source to another. In fact, it happens all day long as…